Zones Officially Enters the ProAV Industry, Expanding IT Leadership into Connected AV Experiences

Announced at Zones Customer Connect Tech Experience at the Porsche Center in Atlanta

AUBURN, Wash.--(BUSINESS WIRE)--Zones, a global provider of end-to-end IT solutions and managed services, today announced its official expansion into the ProAV industry. The announcement was made in conjunction with Zones Customer Connect, the company’s signature technology experience that brings together business leaders and top technology partners to explore how the latest innovations are transforming the future of business.

“There’s never been a better time for Zones to expand into ProAV,” said Doug Eckrote, Senior Vice President and Chief Operating Officer at Zones. “AV technology is networked, software-driven, and cloud-enabled, making it a strategic extension of our IT solutions portfolio. Our customers no longer want to manage AV and IT separately; they want a trusted partner who can integrate both seamlessly.”

According to Eckrote, Zones is hiring a dedicated ProAV Category Manager and has already established four key launch markets, which include Southern California, Dallas, Cincinnati, and Atlanta.

Building on its strength in cloud, networking, security, and device management, Zones’ entry into ProAV marks a strategic expansion of its core capabilities. The company will begin with a focused launch in the Retail and Quick Service Restaurant (QSR) sectors, where it already has deep expertise and established customer success. This serves as the foundation for broader expansion into additional vertical markets, where Zones will replicate and scale its unified IT + AV delivery model over time.

“Retail and QSR chains are facing real challenges, such as dated signage, inconsistent branding, and the lack of connected customer experiences,” Eckrote continued. “Zones can alleviate these pain points with everything from turnkey digital signage and 24×7 monitoring to content management and reliable support services. At the same time, we bring together certified specialists and top technology, logistics and lifecycle management, all under one unified platform.”

Eckrote added that Zones’ vertical specialization in the retail and QSR segments sets it apart. “Our ability to understand the needs of these sectors enables us to deliver results with the scale and speed our customers demand,” he said. “With operations in more than 150 countries and decades of experience, Zones offers the advantage of global reach with localized execution, ensuring customers receive consistent, high-quality results wherever they operate.”

Zones Four Business Practices

Zones specializes in four specialized business practices, which are critical to modern technology infrastructure:

• Cloud & Data Center: Tailored infrastructure, cloud migration, and data protection solutions aligned with business goals.
• Digital Workplace: End-to-end services that power secure, immersive, and collaborative environments, including device management, SaaS, and VDI.
• Networking: Intelligent network modernization strategies designed to maximize connectivity and efficiency.
• Security: Advanced cybersecurity solutions spanning assessment, implementation, management, and incident response.

About Customer Connect

Customer Connect is Zones’ signature tech experience, offering hands-on access to emerging technologies, thought leadership from industry experts, and invaluable opportunities to network with peers and partners. Attendance is free, and the value is lasting. Attendees leave with real solutions, fresh perspectives, and powerful connections. More information about Customer Connect can be found here.

About Zones

A global provider of end‑to‑end IT solutions and managed services, Zones is backed by an unmatched supply chain and service delivery capabilities with more than 35 years’ history operating in over 150 countries, Zones delivers complete IT Lifecycle Services that cover every stage of technology—from strategic planning and procurement through deployment, management, optimization, and secure retirement. This lifecycle expertise amplifies Zones’ robust portfolio across its business practices, which include Cloud & Data Center, Digital Workplace, Networking and Security. Powered by the highest partner certifications with Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building and sustaining digital infrastructures that transform how modern organizations do business.

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