-

Cynopsis Honors Net Conversion CMO Kristina Canada with “2025 Top Women in Media” Award

Marketing Trailblazer

NEW YORK--(BUSINESS WIRE)--Net Conversion announces that its Chief Marketing Officer Kristina Canada will be honored as a 2025 Cynopsis “Top Women in Media” award recipient in the “Marketing Trailblazers” category at tonight’s gala to be held at The Lighthouse at Pier 60 in New York City. She joins a distinguished group of honorees recognized for their leadership, innovation, and lasting contributions to the media industry.

Since joining Net Conversion in 2018, Canada has helped more than double the agency’s size and redefined its culture, strategy, and brand identity.

Share

Since joining Net Conversion in 2018 as the company’s first female executive, Canada has helped more than double the agency’s size and redefined its culture, strategy, and brand identity, but her impact extends well beyond business growth. From launching internal training initiatives to showing up personally for new hires, Canada has made it her mission to build not just a high-performing agency, but a place where people thrive.

“Kristina isn’t just driving growth, she is making Net Conversion a place where people want to work — and redefining what leadership looks like in our industry,” says Ryan Fitzgerald, CEO of Net Conversion.

The Cynopsis “Top Women in Media” Awards spotlight women transforming the media industry — from executives and marketers to content creators and visionaries. This year’s event celebrates not only past achievements but the future impact of women who continue to lead with purpose and integrity.

“I’m truly honored to be recognized among such a remarkable group of women,” says Kristina Canada, Chief Marketing Officer at Net Conversion. “I accept the award on behalf of the people I am privileged to work alongside every day, and the belief that you can drive exceptional business results while creating a culture that values camaraderie and kindness.”

About Net Conversion

We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result? Real-time peak performance and enduring business transformation. At our core, we’re all about agility; enabling more innovation, a more personal touch, and more business impact. For more info, visit www.netconversion.com.

Contacts

Net Conversion


Release Versions

Contacts

More News From Net Conversion

Net Conversion Promotes Joshuah Rodery to Chief Financial Officer

ORLANDO, Fla.--(BUSINESS WIRE)--Net Conversion has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The promotion is the latest marker in a growth year for the independent agency, which has added three plum media AOR assignments over the past year (Winn-Dixie, Evermore Orlando Resorts, HealthyPaws) and announced its first Midwest office, in Chicago. In his initial months, Rodery, who reports to co-founder and CEO Ryan Fit...

Strategic Evolution Drives Accelerated Growth as Net Conversion Scales Through Versatile Brand Partnerships

ORLANDO, Fla.--(BUSINESS WIRE)--Net Conversion is redefining the trajectory of the modern agency, proving that sustainable scale comes from strategic versatility rather than a one-size-fits-all approach. Over the last six months, the agency has accelerated its growth by evolving from a specialized analytics partner to a full-service media powerhouse for Evermore Orlando Resort, and forming a synergistic alliance with Questus for complementary full-scale services with Healthy Paws. This evolutio...

Net Conversion Research Finds Intentionality and AI Integration Redefining the Consumer Purchase Journey in 2026

ORLANDO, Fla.--(BUSINESS WIRE)--New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing their approach to spending in the past six months, signaling a new normal defined by intentionality. The survey results, outlined in New Rules for Consumer Engagement, polled 900 U.S. adults on how economic pressures, AI tools,...
Back to Newsroom