Globality Appoints Steve Arentzoff as Chief Marketing Officer to Cut Through AI Hype and Consolidate Position as Market Leader in Agentic Sourcing

Experienced SaaS marketing executive to lead GTM strategy, highlighting AI-driven autonomous sourcing as procurement’s fastest route to new business value

PALO ALTO, Calif.--(BUSINESS WIRE)--Globality, the leading AI-native autonomous sourcing platform, today announced the appointment of Steve Arentzoff as Chief Marketing Officer.

Arentzoff will lead Globality’s global marketing strategy, helping cut through the AI hype to consolidate its position as the market leader in agentic-driven autonomous sourcing and fuel the company’s next stage of growth.

A seasoned marketing executive, Arentzoff brings deep experience in scaling enterprise SaaS companies and driving category leadership. He previously held senior marketing roles at FlexPay, Medallia, and Cision, where he led high-performance teams that consistently delivered growth and elevated brand positions in competitive markets.

“Globality has established itself as a true innovator — delivering AI technology that is proven to deliver new cost savings, efficiencies and productivity,” said Arentzoff.

“I am excited to join the team and help elevate Globality’s story, drive market adoption, and advance our mission to redefine how enterprise companies source with speed, intelligence, transparency, and value.”

Named Best Technology Provider at the 2024 World Procurement Awards and the only autonomous sourcing solution listed in the influential Spend Matters 50 to Know, Globality's platform drives down costs, captures operating efficiencies, upgrades decision-making, and delivers new value across all enterprise spend for G2000 companies such as Santander, British Telecom, Fidelity Investments, T. Rowe Price, Tesco, Hewlett Packard, Invesco, and many others.

“In a market filled with noise about AI, Steve’s experience and expertise will help us achieve the cut-through we need to highlight the real, tangible business value that Globality delivers for some of the world’s biggest and best companies,” said Joel Hyatt, Co-Founder, Chairman, and CEO of Globality.

“Steve joins us at an exciting moment with strong customer growth and momentum as we continue to show that sourcing is procurement’s fastest path to value, enabling enterprises to cut costs, move faster and unlock growth.”

About Globality

Globality was founded with a simple but lofty goal: to use AI to transform enterprise spending into a smarter, fairer, and value-creating process, assuring more efficient and inclusive markets around the globe. Today, Globality serves scores of Fortune 500 companies, who are reducing costs, capturing operating efficiencies, and improving business outcomes by deploying Globality’s AI-powered platform. For more details, visit www.globality.com