Globality Appoints Industry Veteran Doug Kurfess as Chief Sales Officer to Accelerate Growth at Market-Leading AI-Driven Sourcing Platform

Ex-Coupa Sales Leader to Scale GTM Operations as Enterprise Companies Seek Tangible Business Use Cases for Agentic AI

PALO ALTO, Calif.--(BUSINESS WIRE)--Globality, the leading AI-native autonomous sourcing platform, today announced the appointment of procurement sales leader Doug Kurfess as Chief Sales Officer.

Kurfess brings to Globality a wealth of experience in enterprise software sales, having built and scaled world-class go-to-market organizations over the past two decades. He served as SVP of Global Sales at Coupa for more than five years, joining the company when it had approximately $40 million in annual recurring revenue (ARR) and helping lead its growth to more than $750 million in ARR.

Kurfess began his career at Salesforce, where he spent ten years in various sales leadership roles during the company’s early high-growth years. Most recently, he served as Chief Revenue Officer at the autonomous finance platform OpenEnvoy.

As Chief Sales Officer, Kurfess will lead all aspects of Globality’s global sales organization, including enterprise sales, BDR, revenue operations, and go-to-market strategy.

Kurfess said, “Globality is the most innovative and impactful sourcing solution in the market — with genuine, native-built AI that has been developed over more than a decade. I have seen firsthand what’s possible in this space, and I am confident Globality has the product, people, customer support, and momentum to transform how the world’s biggest and best companies buy the goods and services they need.”

Named Best Technology Provider at the 2024 World Procurement Awards and the only autonomous sourcing solution listed in the influential Spend Matters 50 to Know, Globality's platform drives down costs, captures operating efficiencies, upgrades decision-making, and delivers new value across all enterprise spend for G2000 companies such as Santander, British Telecom, Fidelity Investments, T. Rowe Price, Tesco, Hewlett Packard, Invesco, and many others.

“Doug’s domain expertise in procurement technology and successful stints at Salesforce and Coupa position him to accelerate Globality’s mission: transforming how companies better manage all their enterprise spend through the use of Agentic AI-driven autonomous sourcing,” said Joel Hyatt, Co-Founder, Chairman, and CEO of Globality. “Doug has previously scaled companies in our space from startup to hundreds of millions in revenue—and he believes Globality is on the same path. His deep understanding of our market and commitment to execution will help achieve our ambitious growth goals.”

About Globality

Globality was founded with a simple but lofty goal: to use AI to transform enterprise spending into a smarter, fairer, and value-creating process, assuring more efficient and inclusive markets around the globe. Today, Globality serves scores of Fortune 500 companies, who are reducing costs, capturing operating efficiencies, and improving business outcomes by deploying Globality’s AI-powered platform. For more details visit www.globality.com