KERV.ai Unveils Industry’s First Object-Level Contextual Marketplace for OLV & CTV Video Inventory

Powered by KERV.ai’s patented pixel-edge object detection technology and award-winning immersive video creative, brands can achieve unmatched relevance and performance, while publishers can maximize monetization opportunities by utilizing the most advanced video metadata signals in market.

AUSTIN, Texas--(BUSINESS WIRE)--KERV.ai, the leader in AI-powered video analysis, performance, and monetization, announced the launch of its Contextual Marketplace, the first solution to offer its pixel-edge, object-level contextual targeting across high-quality online video (OLV) and connected TV (CTV) inventory – spanning short and long form VOD, broadcaster-owned live streams, and FAST channels.

Powered by dual-patented pixel-edge recognition technology and trained on more than eight years of proprietary AI, the platform contextualizes video streams into actionable data by producing unique metadata signals that understand and identify the most relevant objects and moments, matching highly engaging and immersive brand experiences in real-time with unprecedented scale and precision.

KERV.ai’s Contextual Marketplace goes beyond traditional keyword, transcript, and category-based targeting to analyze what’s actually happening inside video content with proprietary polygonal precision and accuracy – at the frame, scene, and episode level – to deliver an ad natively in-stream while the viewer is actively engaged. Brands can now deliver KERV.ai’s award-winning interactive and shoppable creative solutions with unmatched relevance and performance across the industry’s largest footprint of contextual metadata in brand-safe video inventory. Meanwhile, publishers can unlock more diverse and scalable monetization opportunities across any screen.

"With KERV.ai’s Contextual Marketplace, advertisers and content owners finally have the ability to connect context and creative at the exact moment it matters most,” said Gary Mittman, CEO of KERV.ai. “This is contextual targeting reimagined – object-level precision powered by the richest scene-level video metadata signals in the market. Metadata is becoming the media ecosystem's new force multiplier, enhancing each interaction between brands, publishers, and consumers by driving measurable outcomes, shoppability, and scale within high-quality, brand-safe environments.”

Key Differentiators of KERV.ai’s Contextual Marketplace include:

• Largest Metadata Footprint Across In-Stream Video: Proprietary contextual signals mapped across curated OLV and CTV (VOD, broadcaster-owned live streams, and FAST) inventory sets, ensuring quality reach and scale.
• 1,000+ Object-Level Segments: Exclusive, patented object categories unique to KERV.ai, going far beyond standard taxonomies and keyword-based segment targeting.
• Rich, Multi-Dimensional Data Signals: Advanced blend of proprietary metadata signals not limited to visual, audio, IAB, and brand safety tiers.
• In-Stream Ad Delivery: Interactive, shoppable creative runs natively in-stream within high-quality, brand-safe video environments - avoiding intrusive out-stream formats.
• Fast Activation: Creatives are interactive, shoppable, and live within just days (not weeks), fueling agile go-to-market strategies.
• Proprietary First-Party Data: KERV.ai’s exclusive first-party creative interactor data can be layered onto contextual segments to capitalize on real consumer engagement, powering smarter retargeting and campaign optimization.

Activating KERV.ai’s Contextual Marketplace is simple, enabling brands to deliver highly relevant, performance-driven video campaigns with ease. Marketers can leverage KERV.ai’s platform to map their creative to specific video scenes and contexts, aligning messaging with the moments that matter most. For example, a retailer could showcase outdoor furniture within a backyard scene on a reality show, with creative that features patio decor, grills, or other related scene elements. Messaging and creative tiles can also be optimized to match surrounding video content, boosting engagement and performance. The Marketplace is currently available across KERV.ai’s Managed Service offerings, spanning the full OLV and CTV product suite, and includes shoppable ad units, proprietary first-party interactor audience data, and unique retargeting capabilities to help brands drive measurable outcomes.

The launch of the Contextual Marketplace solidifies KERV.ai’s leadership in AI-powered contextual intelligence, providing marketers with future-proof, outcome-driven video solutions that transform contextual relevance from a placement consideration into a performance lever.

Brands and agencies interested in leveraging KERV.ai’s Contextual Marketplace and publishers interested in joining should contact [e-mail].

About KERV.ai:

KERV.ai is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.