VENU Projects to Generate more than $17.7 Billion in Transformative Economic Impact Across Growing Markets

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced that its operating and developing locations are projected to generate more than $17.7 billion in economic activity and create over 4,700 jobs within their first 20 years of operation. This projected impact, based on reports generated by Younger Associates, spans underserved markets across Colorado, Oklahoma, and Texas, where VENU’s premium entertainment campuses are set to transform local economies through new jobs, tourism, and long-term investment.

“At VENU, we believe true success is never achieved in isolation, it’s built through partnerships that push progress and create lasting impact,” said J.W. Roth, Founder, Chairman, and Chief Executive Officer of VENU. “Every project we undertake is rooted in the conviction that when communities, stakeholders, and public leaders come together, we all rise. It’s the tide that lifts all boats, transforming not just local economies, but entire regions.”

VENU’s rapid national expansion has targeted a total of 40 locations by 2030. VENU’s expansion is built on a strict selection criterion that is proven and scalable. Rooted in public-private partnerships, sparking economic growth and cultural vibrancy within our communities, VENU is rapidly expanding across the U.S., delivering long-term value for investors while transforming local economies and redefining what live entertainment can be.

More on each venue’s projected 20-year economic impact is detailed below:

Targeted to open its gates in third quarter 2026, Sunset Amphitheater at McKinney, a $300 million, 20,000 seat multi-season venue developed as part of a public-private partnership is projected to generate more than $5.9 billion in economic impact and 1,463 direct and indirect jobs.

Sunset Amphitheater at Broken Arrow, represents a $93 million investment into the Broken Arrow community and is also developed through a public-private partnership, targeted to open Summer 2026. The multi-season venue is projected to bring more than 600 direct and indirect jobs to the community and $4.3 billion in economic impact.

Located within the Cohen Entertainment District in Northeast El Paso, Sunset Amphitheater at El Paso is backed by a $31.5 million performance-based incentive package, and the multi-seasonal venue is being developed as part of a public-private partnership. Targeted to open fourth quarter 2026, the venue is projected to generate a $5.4 billion economic impact for the region fueling approximately 2,100 jobs, local tourism, tax revenues to support schools and public services, infrastructure improvements, small business growth, and broader community development.

Ford Amphitheater in Colorado Springs opened in August of 2024 and quickly made its mark on the music scene as a premier destination for live performances. In its inaugural season, the $90 million-dollar open-air venue hosted 20 national touring acts, welcomed more than 100,000 music fans, from all 50 states spanning over 5,000 unique zip codes, and a 2024 Pollstar nomination for Best New Concert Venue of the Year. The more than 9,000-capacity venue is targeted to generate $2.1 billion and more than 500 direct and indirect jobs.

This does not account for VENU’s operating locations in Gainesville, Georgia and advancing developments in Centennial, Houston, and Oklahoma City. These markets represent the next wave of growth for VENU, continuing the trajectory of transformative impact across the country.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.