Jeffrey Hirsch Named CEO of QuantumPath

Agentic media platform tackles fragmentation and inefficiency in digital media buying

NEW YORK--(BUSINESS WIRE)--QuantumPath, the agentic media planning and buying platform built for traders, by traders, today announced the appointment of Jeffrey Hirsch as Chief Executive Officer. Hirsch joins the company to accelerate growth and bring its unified, AI-native solution to mid-market agencies and brands across North America.

QuantumPath turns today’s fragmented, error-prone media-buying workflow into a streamlined, intelligent system. By integrating directly with the world’s largest DSPs, the platform centralizes campaign management, automates complex setup tasks, and surfaces what matters most to drive performance. Early results show average campaign set up times dropping from four hours to just minutes, with error rates reduced by more than half.

“Manual campaign management can’t keep pace with the speed and complexity of modern advertising,” said Hirsch. “QuantumPath empowers planners and traders to do more with less, unlocking the full potential of their DSPs through agentic AI. It’s the future operating system for media buyers.”

Hirsch is a proven adtech operator, having served as CEO of AudienceScience, Chief Commercial Officer of PubMatic, and co-founder of Fastclick. He joins QuantumPath after advising the company and recognizing the strength of its practitioner-driven approach.

QuantumPath was founded by Gautham Maediratta and Abhay Mahajan, veterans who built the platform out of their own day-to-day pain points managing campaigns. Kenneth Rona, an early AI pioneer in adtech, continues as strategic advisor, and Basem Nayfeh, former AudienceScience CTO and Cisco engineering leader, has also joined as an advisor.

The company will debut its leadership team and showcase its platform during Advertising Week New York (Oct. 14–17).

About QuantumPath AI

QuantumPath is a team of seasoned media operators who have experienced firsthand the challenges of fragmented platforms and inefficient workflows. Built as a smart, agentic orchestration layer, QuantumPath unifies and coordinates best-in-class setups and solutions—empowering traders and organizations to fully harness the power of the digital ecosystem. Dedicated to helping organizations of all sizes keep pace with the accelerating speed and complexity of modern advertising, QuantumPath delivers precision, power, and seamless coordination to meet today’s fast-moving demands.
www.quantumpath.ai