Coherent Solutions launches The Norm, a digital experience agency built for impact

MINNEAPOLIS--(BUSINESS WIRE)--Coherent Solutions, a global digital solutions engineering company, announced the launch of The Norm, its new digital experience (DX) agency designed to deliver purposeful design services. Anchored by a specialized team of over 30 certified UX/UI design professionals, and supported by thousands of product managers, business analysts, and engineers worldwide, The Norm combines extraordinary creativity with world-class engineering capabilities to empower design-driven clients with high-quality and scalable digital products built for launch.

Unlike traditional design agencies, which often overindex on design theory vs. practicality, The Norm embraces the principle of outcome-driven design with the goal of creating products that reach production and achieve a specific business objective. This practical approach ensures that every project moves from idea to implementation reliably and cost-efficiently.

“The Norm was created to be bold in a world that overcomplicates,” said Katya Sevruk, Managing Director and Founder of The Norm. “Design is not just about decoration and aesthetics but creating something functional and impactful. ‘Extraordinary is our norm’ is not only our tagline, but a reflection of our mission to deliver digital experiences that empower users and achieve real business outcomes.”

By uniting extensive UX expertise with Coherent Solutions’ global engineering resources, The Norm bridges the gap between design vision and product reality. This service attracts clients from various segments, including innovation-driven startups needing to validate ideas and achieve product-market fit, budget-conscious scale-ups that are ready to evolve, and large enterprises modernizing legacy systems or rationalizing product portfolios.

“This launch marks the next milestone in Coherent Solutions’ 30-year journey. The rebranding of our long-standing UX/UI design services as The Norm represents a continuation of our commitment to digital value creation that drives our clients’ growth,” said Igor Epshteyn, CEO of Coherent Solutions.

The Norm aims to redefine what clients can expect from digital experience design: A team that owns outcomes, delivers extraordinary digital experiences, and ensures every design is built to last.

About Coherent Solutions

Coherent Solutions is a global digital solutions engineering firm founded in 1995. With teams in 10 development centers across Europe and Latin America, it brings 30 years of technology expertise and industry knowledge to deliver tailored digital solutions. Partnering with high-growth scale-ups and ambitious global brands, Coherent Solutions is recognized for its commitment to quality, transparency, and innovation.