Power Digital Appoints Samantha Kress as Chief Client Officer to Accelerate Vertical Specialization and Profit-Driven Growth

Kress’ appointment expands the firm’s ability to deliver data-driven growth at scale across fashion, beauty, food and beverage and beyond.

SAN DIEGO--(BUSINESS WIRE)--Power Digital, a leading tech-enabled growth marketing firm, has announced the promotion of Samantha Kress to Chief Client Officer. This promotion reflects the pivotal role Kress played as SVP of Activation, where she overhauled Power Digital’s service model by organizing teams into specialized industry verticals to deliver expert-level support. She unified channel strategy, data insights, and financial performance to help brands scale revenue, protect margins, and accelerate growth.

At Power Digital, every engagement begins with the Power Circuit™ framework — powered by $21B in transactional data and $3B in media spend — to surface the most critical barriers and opportunities for brands. As Chief Client Officer, Kress will lead the charge in operationalizing those findings, guiding strategies from insight to execution, aligning performance with broader business objectives, and ensuring clients achieve measurable profit growth.

“It’s an honor to step into the role of Chief Client Officer at Power Digital,” said Samantha Kress, Chief Client Officer at Power Digital. “The relentless pursuit of growth has always been at the heart of our mission - for our clients, for our people, and for our business. I’m excited to partner with our teams and clients to unlock new opportunities, elevate experiences, and drive meaningful impact together.”

Her approach to breaking down silos has proven as valuable internally as it has for clients. That dual focus has earned her recognition throughout Power Digital’s leadership team and equipped her to step into the role of Chief Client Officer.

“Samantha is the epitome of people-first, client-centric leadership,” shared Julie Zubak, Chief People Officer. “She’s a strategic thinker and trusted business partner whose ability to unite teams, clients, and goals to drive significant outcomes has had a transformative impact across our business. Her new role as Chief Client Officer will only strengthen our ability to deliver outstanding results for clients.”

Kress’ people-first leadership is matched by a relentless focus on accountability and performance, ensuring Power Digital’s culture translates into tangible client growth.

Want to learn more? Discover how the Power Circuit™ equips brands to make smarter, profit-driven decisions.

About Power Digital Marketing

Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning, execution and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at www.PowerDigitalMarketing.com.