A3 Unveils Expert Lineup for FOCUS: Intelligent Vision & Industrial AI Conference

AWS, Nvidia, Microsoft, Intrinsic and other leaders to explore the real-world impact of AI and vision technologies

ANN ARBOR, Mich.--(BUSINESS WIRE)--The Association for Advancing Automation (A3) today revealed the full program for its inaugural FOCUS: Intelligent Vision & Industrial AI Conference, taking place September 24–25, 2025, in Seattle. Featuring expert speakers from AWS, Nvidia, Microsoft, Intrinsic, FANUC, and more, this highly anticipated event will explore how cutting-edge AI and vision technologies are being applied across manufacturing, aerospace, agriculture, defense, energy, logistics, and medical devices. Registration is open at https://www.automate.org/events/focus.

Designed for professionals implementing vision, AI, and smart automation technologies in industrial settings, the conference offers practical insights into real-world case studies, advanced imaging techniques, and scalable AI applications. It also features hands-on exhibits from top solution providers including Basler, MVTec, Kitov.ai, Datature, SCHUNK, and more. Attendees will walk away with strategies they can apply immediately in production environments.

Keynote Spotlight: Ben Schreiner, AWS
Kicking off the event is Ben Schreiner, Head of AI and Modern Data Strategy BD at AWS, presenting “From the Field to Your Operations: What Sports Can Teach Us About Real-Time AI and Vision Analytics.” The session will explore how data-driven strategies used in professional sports can help optimize performance, speed, and adaptability in industrial environments.

Program Highlights:

The conference features two focused tracks:

• Smart Vision & Imaging, including sessions such as:
  • Smarter Manufacturing with Vision Foundation and Vision-Language Models – Alvin Clark, Global Developer Relations Manager, Nvidia
  • Advances in Vision-Guided Robotics – A multi-speaker session featuring insights from FANUC, OSARO, MVTec, and Apera AI

• AI for Industrial Automation, including sessions such as:
  • The Superpowers of Industrial AI Agents – Kence Anderson, CEO and Founder, Composabl, Inc.
  • Foundation Models and AI Capabilities in Robotics Software Platforms – Torsten Kroeger, Chief Science Officer, Intrinsic

“This is a critical event for anyone looking to implement next-generation vision technologies in their operations,” said Jeff Burnstein, president of A3. “With global thought leaders from the machine vision, imaging and artificial intelligence fields showcasing real-world use cases, FOCUS will help attendees explore what’s possible today and where the technology is heading next.”

Explore Humanoid Robotics at A3’s Co-Located Forum
Attendees looking to expand their understanding of next-gen automation technologies are encouraged to arrive early for A3’s Humanoid Robot Forum, taking place on September 23 at the same venue. This one-day event brings together experts in robotic hardware, AI, mobility, and manipulation to examine how humanoid technologies are reshaping automation. By attending both conferences, participants receive a $100 discount and gain a broader perspective on the future of automation, from enabling technologies to advanced vision systems and AI-driven performance.

Registration Now Open
Secure your spot at the forefront of industrial innovation. Register today at https://www.automate.org/events/focus-2025.

About Association for Advancing Automation (A3)
The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent over 1,400 manufacturers, component suppliers, system integrators, end users, academic institutions, research groups and consulting firms that drive automation forward worldwide.

A3 hosts a number of industry-leading events, including the Humanoid Robot Forum (September 23, 2025, in Seattle, WA), FOCUS: Intelligent Vision & Industrial AI Conference (September 24-25, 2025, in Seattle, WA), International Robot Safety Conference (November 3-5, 2025, in Houston, TX), the A3 Business Forum (January 19-21, 2026 in Orlando, FL), and Automate (June 22-25, 2026, in Chicago, IL).