Pair Eyewear Implements Veero® EyeSize Fit-Optimization Software to Deliver Precision Fit to Online Shoppers

With latest rollout, Veero surpasses half-a-million custom measurements

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Veero, the SaaS platform solving online eyewear fit, today announced Pair Eyewear, the direct-to-consumer brand reimagining glasses as a form of self expression, has launched Veero’s EyeSize solution. The relationship adds Veero’s patented digital measurement and fit accuracy to the online retailer’s shopping experience to ensure customers are getting frames that fit great as well as look great.

Using proprietary AI and computer-vision technology to capture facial measurements down to the millimeter, Veero EyeSize addresses a major stumbling block for online eyewear sales. Fit issues have plagued the sector, with only ~15% of glasses purchased online—compared to 39% for contact lenses. Veero is helping unlock this $30 billion opportunity by solving the issue that holds customers back: trust that their glasses will fit and be comfortable.

“Pair Eyewear’s vibrant brand and digital-first DNA make them the perfect partner for EyeSize,” said Sam Mahoney, CEO of Veero. “Together, we’re empowering more customers to shop with confidence online.”

Since Veero introduced its industry-leading technology in 2023, the company has been on a steady growth trajectory. Shortly after the Pair Eyewear implementation, Veero surpassed half-a-million eyewear customer measurements since launch, demonstrating that its scalable SaaS model and industry-leading accuracy is helping to usher in a new era of eyewear e-commerce.

While traditional Virtual Try On solutions may give online shoppers a sense of how frames look, Veero EyeSize goes way beyond by delivering the right fit for each customer’s face using precision measurements such as face width, nose bridge and temple span. Veero EyeSize also provides the key segment height pupil measurement for progressive lenses.

“We’re thrilled to work with Veero to enhance our online shopping experience,” said Justin Hughes, Chief Product Officer at Pair Eyewear. “As a brand built on customization and self expression, providing customers with personalized and accurate lenses is essential. Veero’s technology helps us deliver on that promise.”

The relationship marks a milestone in the evolution of digital eyewear retail—bringing together cutting-edge technology and playful, customer-centric design to make shopping for glasses online easier, more comfortable, and more personalized than ever before.

About Veero^®
Veero is a solutions company applying advanced AI, AR and computer-vision engineering to deliver exceptional customer experiences. The company was born out of the deep capabilities of Charles River Analytics, a leading-edge research and development firm that creates human-centered intelligence systems. Although operating independently, Veero has the advantage of access to some of the most brilliant minds in AI, AR, and visionary software engineering. Both firms are headquartered in Cambridge, Massachusetts. Visit veero.ai.