Lock In Instant Definition and Volume with COVERGIRL’s NEW Mascara

NEW YORK--(BUSINESS WIRE)--Get ready to lock in lashes that feel stronger and protected with COVERGIRL’s latest addition to the Lash Blast portfolio. Say hello to NEW Lash Blast Bond Mascara, formulated to deliver instant definition and up to 5x visible volume* (*vs bare lashes). Formula infused with a bonding complex creates a protective barrier around lashes and visibly improves lash quality.

The precision curve brush lifts and separates each lash, creating a beautifully defined, fanned-out look that is smudge-proof, flake-proof and clump-free with up to 24 hours of wear. Ophthalmologically tested and suitable for sensitive eyes and contact lens wearers, Lash Blast Bond Mascara is available in 4 shades: Extreme Black, Black, Brown and Extreme Black Waterproof.

“COVERGIRL is so excited to bring lash care to the Lash Blast family with our NEW Lash Blast Bond Mascara! The rise of bonding products in the world of haircare inspired us to recognize the importance of lash care in mascara. This mascara won’t just offer instant definition and volume – although you'll get up to 5x visible volume* in just one coat! The formula is infused with a nourishing bonding complex to help your lashes feel stronger and protected while visibly improving lash quality. Lash Blast Bond Mascara is the perfect balance between the defined, bold Lash Blast look AND caring for your lashes!” – Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at COTY

Like all COVERGIRL products, COVERGIRL’s Lash Blast Bond Mascara is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains.

Lash Blast Bond Mascara is available everywhere COVERGIRL is sold, in the makeup aisle.

ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.