Nature Made® Named Top Vitamin Brand in U.S. News & World Report’s 2025 Survey with Eight #1 Rankings

WEST HILLS, Calif.--(BUSINESS WIRE)--Nature Made, the #1 Pharmacist Recommended vitamin and supplement brand* with over 50 years of expertise in delivering high quality products with ingredients that are backed by science, has been recognized as a top choice of medical experts in key vitamin and supplement segments according to The 2025 Best OTC Medicine & Health Products from U.S. News & World Report.

In partnership with global market research firm The Harris Poll, U.S. News surveyed 357 pharmacists and 134 dermatologists practicing in the United States regarding 133 categories.

The results ranked Nature Made as the #1 for:

• Best Vitamin Brands
• Best Anti-Stress Supplement
• Best Ashwagandha Supplements
• Best Potassium Supplements
• Best Turmeric Supplements
• Best Vitamin B12 Supplements
• Best Prenatal Vitamins
• Best Vitamin D Supplements

“We’re honored that Nature Made has once again been recognized by healthcare professionals as a trusted leader across so many essential categories,” said Pharmavite CEO Jeff Boutelle. “From foundational vitamins like B12 and potassium to targeted solutions for stress, this recognition reflects our commitment to quality, science, and supporting consumers’ evolving needs on every step of their health and wellness journeys.”

To determine the rankings, panelists selected their top three recommended brands within each category assigned to them. The brands that were highly ranked most often were then named category winners. U.S. News awarded the designations of Best OTC Medicine & Health Products only to brands that met the outlet’s statistical assessment of performance on the survey.

“U.S. News’ Best OTC Medicine & Health Products rankings offer consumers a reliable guide in a crowded marketplace. By surveying hundreds of practicing pharmacists and dermatologists, we provide data-driven insights to help individuals and families confidently select the highest-quality over-the-counter options for their health needs,” said Sumita Singh, general manager of Health at U.S. News & World Report.

Full survey results and details can be found online via Best OTC Medicine & Health Products, courtesy of U.S. News & World Report. Those looking to choose a health product should consult with a medical professional as part of their decision-making process.

For more information on U.S. News & World Report’s Best OTC Medicine & Health Products, visit U.S. News & World Report on Facebook, Instagram, TikTok and X and explore using the hashtag #BestOTCProducts.

*Based on a survey of pharmacists who recommend branded vitamins and supplements

About Pharmavite LLC

Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement ingredients backed by science that adhere to strict manufacturing practices. Through its Nature Made^®, Bonafide^®, Nature Made^® Wellblends, Equelle^®, MegaFood^®, and Uqora^® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.

About Nature Made Vitamins

Nature Made^® is a leading national vitamin and supplement broadline brand, with over 50 years of expertise in delivering high quality products with ingredients that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).

*Based on a survey of pharmacists who recommend branded vitamins and supplements

About U.S. News & World Report

U.S. News & World Report is the global leader for journalism that empowers consumers, citizens, business leaders and policy officials to make confident decisions in all aspects of their lives and communities. A multifaceted media company, U.S. News provides unbiased rankings, independent reporting and analysis, and consumer advice to millions of people on USNews.com each month. A pillar in Washington for more than 90 years, U.S. News is the trusted home for in-depth and exclusive insights on education, health, politics, the economy, personal finance, travel, automobiles, real estate, careers and consumer products and services.

About The Harris Poll

The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society's authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than ninety countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.