Nature Made® Continues Sponsorship of Three of Nation’s Top College Football Brands

For the second year, Nature Made will be the Official Vitamin and Supplement Partner of Oregon Football and Alabama Football as well as the Proud Vitamin and Supplement Sponsor of Ohio State Athletics

WEST HILLS, Calif.--(BUSINESS WIRE)--Nature Made, the leading national vitamin and supplement broadline brand with over 50 years of expertise in delivering high-quality products with ingredients backed by science, today announces the continuation of its partnership with Learfield, the leading media and technology company powering college athletics, to sponsor the Alabama Crimson Tide, Ohio State Buckeyes, and Oregon Ducks as part of a multi-year agreement.

“At Nature Made, we share the excitement fans have for college football and are dedicated to being the daily ritual that cares for them so they can enjoy every season of life–especially college football season–to the fullest,” said Rhonda Hoffman, EVP, Chief Growth Officer at Pharmavite, the maker of Nature Made. “Following a successful inaugural year, we’re thrilled to continue our work alongside Learfield to partner with the Alabama Crimson Tide, Ohio State Buckeyes, and Oregon Ducks.”

As the brand that cares for you, Nature Made is committed to supporting fans’ wellness journeys on game day and every day. To celebrate alongside fans this year and help them show how much they care for their home team, Nature Made will expand its on-field fan engagement moments, TV-visible placements, and in-stadium experiences as the Official Vitamin and Supplement Partner of Oregon Football and Alabama Football, as well as the Proud Vitamin and Supplement Sponsor of Ohio State Athletics.

“The strongest partnerships in college athletics are the ones that continue to grow,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. "The Nature Made brand's second year with Alabama, Ohio State, and Oregon builds on that consistency and deepens its ties to fans at three of the top programs in college football.”

The partnership will leverage authentic storytelling content, student-athlete brand collaborations, and premium sponsorship assets. Additional partnership assets across all three schools include national intellectual property rights to official athletics logos and marks, in-venue signage featuring the Nature Made “Made to Care for Fans” campaign, student-athlete influencer engagement, a social media sweepstakes to give fans the chance to win an assortment of Nature Made products and a trip to an away game, and more.

About Nature Made Vitamins

Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).

*Based on a survey of pharmacists who recommend branded vitamins and supplements

About Learfield

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.