Totem Compass Sees Breakout Adoption at EDC Las Vegas with Thousands of Users, Launches Offline App to Enhance User Experience

The Totem Compass App supports the startup’s rapidly growing user base with enhanced functionality and usability

CHATTANOOGA, Tenn.--(BUSINESS WIRE)--EDC Las Vegas marked a major milestone for the Totem Compass, the viral friend-finding wearable built for music festivals and beyond. With thousands of units in use throughout the event, the weekend became Totem’s largest real-world deployment to date. Attendees on-site claimed that they “couldn’t walk for more than a minute or two without seeing a group with Totems around their necks.”

With historically unreliable cell service across EDC’s sprawling presence at the Las Vegas Motor Speedway with record-breaking dense crowds, attendees turned to the Totem Compass to stay connected with their groups, signal for help, and reduce their dependence on smartphones. The results? Actionable feedback from hundreds of users, hours of footage in action, and a defining moment that confirmed Totem’s shift from niche gadget to essential gear—achieving over 1% adoption at one of the world’s largest festivals, just six months after launch.

Totem is now building on that momentum with the launch of the Totem Compass App, a free tool that enhances the Totem experience without compromising its fully offline promise. Available now on the App Store and Google Play Store, the Totem Compass App allows users to:

• Name and re-color Bonds (the peers they’re connected to)
• View a live map of Bonds alongside custom festival maps with interactive waypoints
• Install Totem’s regular Software Updates quickly and easily with just a few taps, ensuring they always have the best experience possible
• Access the Totem Compass User Manual and resources, offline and available anywhere
• Unlock advanced customization options to make their Totems truly their own

“EDC was a huge proof point.” said Carter Fowler, Co-Founder and CEO of Totem. “For the first time, we were able to validate this technology at massive scale and identify key areas for improvement on the way to universal adoption. The new Totem Compass app is a gamechanger that unlocks a completely new Totem experience for our tens of thousands of users around the world.”

With the launch of the Totem Compass App and a rapidly growing global user base of over 35,000, Totem is quickly becoming a must-have for everyone looking to stay connected while staying present in the moment. From music festivals to campsites, theme parks, retreats, and beyond, Totem is redefining how people navigate the real world—without sacrificing peace of mind or relying on an internet connection.

About Totem:

Totem, Inc. is a Tennessee-based startup dedicated to making live events safer, more immersive, and more beautiful. Founded in early 2024, Totem has rapidly grown from an idea into a bonafide global movement. Founded on the belief that no one deserves to be lost, Totem is guided by four core values—Love, Unity, Simplicity, and Beauty—as it seeks to usher in a new era of human connection around the world.