Optimal Channels for Promoting New Games - A Regional Breakdown Across Asia | South Korea, Singapore, and Japan Shift Away from Social Media for Game Discovery - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Optimal Channels for Promoting New Games - A Regional Breakdown" report from Niko Partners, Inc. has been added to ResearchAndMarkets.com's offering.

The report highlights the considerable variations in how gamers from different markets across Asia discover new PC and mobile games, underscoring the critical need for tailored, region-specific marketing strategies.

The ways in which gamers discover new PC and mobile games differ significantly from one market to another, highlighting the importance of tailored, region-specific strategies.

In Southeast Asia, social media stands out as the primary way gamers find new titles. However, in more developed markets such as South Korea, Singapore, and Japan, its effectiveness as a discovery tool is notably lower. Meanwhile, gamers in mainland China have distinct habits when it comes to discovering new games.

Key Topics Covered:

• Social Media by Market
• Internet Search by Market
• Primary Sources for New Game Information by Game Platform (Mainland China)

For more information about this report visit https://www.researchandmarkets.com/r/3jp1s1

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