First in 50+ Dating: SeniorMatch Launches Selfie Liveness Verification to Combat Romance Scams

LOS ANGELES--(BUSINESS WIRE)--Identity fraud and catfishing are increasingly prevalent concerns, with online scams frequently targeting vulnerable groups—especially older adults. According to the Federal Trade Commission, online scams and fraudulent schemes accounted for over $3.1 billion in reported losses in 2024, with people aged 50 and older disproportionately affected. To combat this issue, SeniorMatch® becomes the first dating platform focusing on singles over 50 to launch a cutting-edge safety feature, Selfie Liveness Verification.

According to the survey of 967 users aged over 50 on SeniorMatch, it found that 87% are concerned about identity fraud and fake profiles. Additionally, 72% feel more comfortable engaging with users who have verified their profiles. All users, regardless of age, are encouraged to complete verification before engaging with others online. By enhancing security and authenticity, SeniorMatch ensures users that every interaction is with a verified real user—not a bot.

How Selfie Liveness Verification Works

• Real-Time Selfie Capture: Users are prompted to take a live selfie using their device’s camera to begin the verification process.

• Advanced AI Authentication: The system then compares the live selfie with the user’s existing profile photos to ensure consistency and authenticity.

• Instant Verified Badge: It should only take a few seconds to process the Verification request. Once approved, a verified badge is immediately added to the user’s profile, enhancing both trust and visibility within the community.

• Privacy-First Verification: All selfies are securely processed with end-to-end encryption to protect user privacy. Regardless of whether the verification is successful, the user's biometric data will be immediately deleted after processing. The data is solely used for verification purposes.

“For our community members over 50, authenticity and trust are essential for forming meaningful connections and fulfilling relationships,” said Dani Johnson, a spokesperson for SeniorMatch. “Both new and existing users should complete the verification process before sending messages, winks, or likes. This helps foster mutual trust, increases the likelihood of successful matches, and improves message response rates.”

The newly Selfie Liveness Verification sets the senior dating industry new standard in to detect fake account and bots. By prioritizing safety, privacy, and authenticity, SeniorMatch continues to lead the way in ensuring that seniors can connect in a secure and trustworthy environment.

For more information, please visit www.seniormatch.com. The SeniorMatch app is also available on the Apple Store and Google Play Store.

About SeniorMatch

Founded in 2001, SeniorMatch® is a premier online dating and social networking platform tailored specifically for individuals over 50 looking for dating, companionship, travel mates and activity partners. Dedicated to providing authentic and meaningful connections, SeniorMatch continues to innovate and elevate industry standards to protect, connect, and empower its growing community.