Intentsify Strengthens Executive Team with Appointment of Chris Modzelewski as EVP of Ad Solutions and Data Monetization

Industry veteran to lead company's strategic expansion into innovative audience and advertising solutions

WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify, the leading provider of B2B intent data and AI-powered signal-based marketing programs, today announced the appointment of Chris Modzelewski as Executive Vice President of Ad Solutions and Data Monetization. This strategic addition to the executive team accelerates Intentsify's expansion into the audience and ad solutions space, creating a uniquely differentiated offering in the market during a period of remarkable growth following the company's recognition as a Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025.

"We're thrilled to welcome Chris to our leadership team during this pivotal growth period," said Marc Laplante, CEO of Intentsify. "His extensive global experience in ad tech and audience measurement, combined with his proven track record of building high-performing teams and scalable technologies, will be instrumental as we continue to expand our advertising and audience solutions portfolio to deliver unmatched value to our customers.”

In his new role, Modzelewski will lead Intentsify's advertising and data monetization initiatives, marking a key milestone in the company's 2025 growth strategy. His expertise will help drive innovation as Intentsify develops unique advertising solutions that leverage its proprietary intent data, creating a differentiated market position and new revenue streams that extend beyond the company's current offerings.

"Intentsify has established itself as a best-in-class innovator in the B2B intent data space," said Modzelewski. "I'm excited to join this talented team and help our B2B advertiser and agency partners reach the right buyers for their solutions at the right time, leveraging the best intent and audience data in the market."

Modzelewski brings twenty-six years of experience in the ad tech, software, analytics, and market research industries. Throughout his career, he has demonstrated exceptional leadership in helping brands plan, execute, and measure the impact of their advertising campaigns. His expertise in digital audience measurement has established currency standards and advertising solutions across 20+ countries, enabling advertisers and agencies to reach audiences across digital, video, audio, and out-of-home channels through advanced data science and technology.

Prior to joining Intentsify, Modzelewski was the founder of Gemius and head of product at Dynata. His holistic experience includes bootstrapping startups from inception to global leadership positions, with a particular focus on team development, product management, strategy, and execution.

About Intentsify
Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel marketing programs for revenue acceleration. Learn more at intentsify.io.