PrimeLending® Named Best-In-Class by MortgageCX

National Lender Tops Five Customer Service and Performance Categories

DALLAS--(BUSINESS WIRE)--National residential mortgage lender PrimeLending, a PlainsCapital Company, has once again been recognized for its industry-leading customer experience, earning five MortgageCX Best-in-Class Lender Awards in the Large Independent Lender segment for 2024:

• Loan Originator
• Online Tools
• Mobile Tools
• Pre-Closing (Preparedness)
• Closing Timeframe

The MortgageCX Best-in-Class Lender Awards recognize top mortgage lenders based on verified borrower feedback, establishing them as a trusted industry benchmark for excellence. These awards, based on data from STRATMOR Group’s MortgageCX program, honor lenders that have demonstrated outstanding service and performance in key customer experience categories.

"This recognition is a direct reflection of our team’s unwavering dedication to delivering an exceptional mortgage experience,” said Steve Thompson, President and CEO of PrimeLending. “Winning in these critical service areas—determined by real customer feedback—validates our commitment to combining expert guidance with innovative digital tools. Our goal is to make the mortgage process as simple, seamless and rewarding as possible, and we’re proud that our borrowers recognize and value our efforts.”

PrimeLending’s approach to home lending blends personalized expertise with cutting-edge digital convenience. Homebuyers can easily apply online, qualify for a mortgage¹, securely upload documents, track loan progress, pay fees, and communicate with their loan officer—all within a streamlined, user-friendly experience. With experienced, licensed professionals serving customers in all 50 states, PrimeLending ensures homebuyers receive the support they need to feel informed, confident and empowered, from application to closing.

STRATMOR Group’s MortgageCX^® service is recognized as the industry standard for measuring borrower satisfaction and provides lenders with valuable insights to enhance customer experience. Visit the MortgageCX Awards page on the STRATMOR Group website for more details.

About PrimeLending^®

PrimeLending is a national home lender known for making the mortgage process simple, convenient. and rewarding. Whether buying, refinancing, renovating or building, PrimeLending helps borrowers achieve their homeownership goals with a personalized, high-touch approach supported by innovative digital tools. With nearly 40 years of mortgage experience and a 96% customer satisfaction rating², PrimeLending has built a reputation for delivering expert guidance, a wide-range of competitive loan options, and a best-in-class customer experience³. PrimeLending is a wholly owned subsidiary of PlainsCapital Bank, which in turn is a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE: HTH). For more information, visit PrimeLending.com. Equal Housing Lender. All loans subject to credit approval. Rates and fees subject to change.

¹All loans subject to credit approval. A qualification is not an approval of credit and does not signify that underwriting requirements have been met. Conditions and restrictions apply.

²Survey administered and managed by an independent third-party following loan closing. 96% satisfaction rating refers to the rating our customers give our loan officers. PrimeLending received an overall 96% Customer Satisfaction Rating for the period 1/1/24-12/31/24.

³Named 2024 Best-In-Class lender by MortgageCX for Loan Originator, Online Tools, Mobile Tools, Pre-Closing (Preparedness) and Closing Timeframe.

©2025 PrimeLending, a PlainsCapital Company (PrimeLending). (NMLS: 13649) Equal Housing Lender.