PrimeLending Marks 40 Years of Guiding Families Home

DALLAS--(BUSINESS WIRE)--National residential mortgage lender PrimeLending, a PlainsCapital Company, is celebrating its 40th anniversary. Since opening its doors in 1986, the company has helped individuals and families achieve their homeownership dreams by making one of life's biggest financial decisions simpler.

Since opening its doors on July 8, 1986, PrimeLending has grown from a small Dallas-based mortgage lender into a nationally recognized company serving homebuyers and homeowners in all 50 states and the District of Columbia. While the mortgage industry has evolved dramatically over the past four decades, the company's purpose has remained unchanged: simplifying the process of obtaining a home loan and creating a positive experience for the customers, families and communities.

"Forty years is an incredible milestone, but what means the most is the opportunity we've had to be part of so many families' homeownership journeys," said Steve Thompson, President and CEO of PrimeLending. "Every loan represents someone's dream, a new beginning or an important life milestone. Our purpose has always been to make what can feel like a complicated and emotional process simpler while providing the trusted guidance people deserve."

Throughout its history, PrimeLending has successfully navigated changing markets, evolving technology and shifting consumer expectations while remaining committed to personalized service and expert advice.

Today, PrimeLending continues to earn the trust of homeowners across the country, maintaining a 97% customer satisfaction rating* and a 4.9-star national Google rating.

"The way we serve customers will continue to evolve, but the value we provide won't," Thompson said. "We believe people will always need trusted guidance to feel confident making one of life's biggest decisions. We'll continue embracing new technology while staying true to the relationships, service and expertise that have made PrimeLending a trusted home lending partner for the past 40 years."

As PrimeLending celebrates its 40th anniversary, the company is honoring the thousands of team members, business partners and customers who have shaped its journey while looking ahead to the next generation of helping families build brighter futures through homeownership.

About PrimeLending^®

PrimeLending is a wholly owned subsidiary of PlainsCapital Bank, which in turn is a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE: HTH). For more information, visit PrimeLending.com.

*Survey administered and managed by STRATMOR MortgageCX following loan closing. PrimeLending received an overall 97% Customer Satisfaction Rating for the period Jan. 1, 2025–Dec. 31, 2025. All loans subject to credit approval. Rates and fees subject to change. ©2026 PrimeLending, a PlainsCapital Company (PrimeLending). (NMLS: 13649) Equal Housing Lender.