Net Conversion Expands Leadership Team With Three Key Appointments

Taps Top Industry Talent Jim Lyons to Serve as Chief Growth Officer

ORLANDO, Fla.--(BUSINESS WIRE)--Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, announces the expansion of its leadership team with the addition of three key executives: Jim Lyons has been named Chief Growth Officer; Alex Holt as Vice President, Data Strategy; and Haley Gribben as Strategy & Insights Manager/ “Chief Storyteller.”

These three execs are adding expertise in key areas to complement its highly experienced core leadership team composed of Ryan Fitzgerald, Co-Founder and Chief Executive Officer; Kristina Canada, Chief Marketing Officer; and Brett Hughes, Chief Analytics Officer.

Lyons, who assumes the role of Chief Growth Officer, is responsible for charting strategic growth for the agency via business development and partnerships. He is a motivational leader known for building high-performing teams, implementing data inspired strategies, and driving exceptional revenue growth. Lyons’ wide array of prior senior executive roles includes President of Rapp at Omnicom and Chief Strategy Officer at Havas.

Fitzgerald comments: “At Net Conversion, we are driven by a relentless pursuit of more to advance business goals and deliver growth for our partners. Within our fast-evolving industry landscape, we strive to redefine what is possible in media. That’s why we pursued one of the best leaders in our industry to help take us to the next level. Jim's strategic vision and deep experience across marketing, sales, and operations will be essential as we embark on this next chapter of growth, delivering even more value for our client partners.”

As Net Conversion enters its next growth phase, the agency is focused on delivering even more powerful insights, more meaningful connections, more accountable media, and ultimately, more profitable growth for its clients.

Commenting on his appointment, Lyons notes: "Net Conversion's commitment to client growth is truly impressive. What's even more exciting is how they're achieving that growth – through cutting-edge, proprietary martech that's unlocking the full potential of marketers' data. I'm thrilled to be part of a team that's not only focused on results but also equipped with the tools to deliver them."

In addition, the agency has tapped Alex Holt as Vice President, Data Strategy; and Haley Gribben as Strategy & Insights Manager / “Chief Storyteller.”

Holt is responsible for Net Conversion’s approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency’s proprietary Martech platform. Gribben joins from Google and is focused on elevating Net Conversion’s brand positioning as well as storytelling skills across the organization.

These strategic hires reflect the agency's dedication to innovation, client growth, and its core mission: "a relentless pursuit of more to advance your business." They play a crucial role in evolving the agency's brand positioning and ensuring its continued success.

About Net Conversion

We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers really want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result? Real-time peak performance and enduring business transformation. At our core, we’re all about agility; enabling more innovation, a more personal touch and more business impact.