Securian Financial Launches Accident and Critical Illness Insurance Products for Affinity Market

ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial has launched two supplemental health insurance products—accident insurance and critical illness insurance issued by Securian Life Insurance Company—tailored for distributors to market to customers of affinity organizations, including financial institutions and associations.

Accident insurance provides a lump-sum cash benefit to individuals and families following injuries due to unexpected accidents, helping to cover medical expenses not covered by major health insurance, lost income or other financial burdens. Similarly, critical illness insurance offers financial support upon the diagnosis of serious medical conditions, such as cancer, heart attack or stroke. Both products are designed to fill gaps left by traditional health insurance, offering peace of mind during life’s unexpected challenges.

“Our accident and critical illness insurance products provide meaningful benefits to help build secure tomorrows for today’s customers,” said David Seidel, Securian Financial’s U.S. head of Affinity Solutions. “We’re providing our distributors and affinity organizations with these new products to enhance customer value and foster deeper loyalty by addressing the unmet insurance needs of so many Americans.”

Securian Financial’s accident and critical illness insurance products are built with flexibility in mind. Features may include different underwriting options, along with single, spouse and family coverage offerings. Additionally, turnkey or customizable plan design options are available—enabling affinity organizations to align coverage with the specific needs of their customers.

“We are dedicated to being a trusted partner for distributors and affinity organizations,” added Seidel. “Securian Financial is committed to investing in products and services that help our partners make a tangible difference in their customers’ lives.”

Distributors and affinity organizations interested in learning more can contact Securian Financial’s sales team.

A go-to provider for financial institutions and associations

Securian Financial’s Affinity Solutions business is a go-to provider of insurance and other protection products to more than 6,000 financial institutions and associations in the United States and Canada. Securian Financial offers a diverse portfolio of specialty property & casualty, life, accident and supplemental health product options—all backed by customized solutions and exceptional service.

ABOUT SECURIAN FINANCIAL

To be confident in your financial future, you need to trust the strength and commitment of the companies you choose to work with. For more than 140 years, the Securian Financial family of companies has been developing innovative insurance and retirement solutions to meet the evolving needs of individuals, families and businesses. Offered through partnerships with employers, financial professionals and affinity groups, our products help bring peace of mind to more than 23 million customers throughout the United States and Canada. We are trusted by our partners and customers to fulfill our purpose of helping to build secure tomorrows. For more information about Securian Financial, visit securian.com or follow us on Facebook, Instagram or LinkedIn.

Limitations and exclusions apply. Each policy has exclusions, limitations, and terms under which the policy may be continued in force or discontinued. Reduction of benefits may apply based on plan design.

Product availability and features may vary by state. The Accident insurance product is offered under policy form series 24-51464 or state variation thereof. The Critical Illness insurance product is offered under policy form series 24-51472 or state variation thereof. Benefits for covered accidents or conditions will be payable upon diagnosis of a covered accident or condition that satisfies the requirements of the policy and when all other policy requirements are met.

Please note this content is not approved for use in AZ, GA, ID, NM, NV, OR, WA, WV, WY.

Insurance products are issued by Minnesota Life Insurance Company or Securian Life Insurance Company, a New York authorized insurer. Minnesota Life is not an authorized New York insurer and does not do insurance business in New York. Both companies are headquartered in St. Paul, MN. Product availability and features may vary by state. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues.

Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries. Minnesota Life Insurance Company and Securian Life Insurance Company are subsidiaries of Securian Financial Group, Inc.

DOFU 1-2025

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