Overwatch 2® Drives 20x Higher CTOR With Idomoo Personalized Video

The videos featured over a dozen personalized data points and sparked high levels of social sharing and email opt-ins.

LOS ANGELES--(BUSINESS WIRE)--To celebrate 100 million Overwatch^® players, Blizzard Entertainment^® worked with Idomoo to create millions of personalized videos showing players their appreciation. Videos were customized to feature each player's most-played hero, top teammates, total hours played, K/D/A ratio and more.

Idomoo’s award-winning studio animated the video scenes while its Next Generation Video Platform seamlessly merged every data point with the eye-catching creative. Blizzard distributed the videos via email using a personalized GIF, also rendered in Idomoo’s platform, to delight players and drive engagement.

The result? The campaign exceeded all targets and additionally contributed to 145% higher weekly email opt-ins. The videos sparked conversations across social media thanks to 41% of those who watched their video clicking to share it.

“Players loved getting their personalized Overwatch videos, and we saw a huge uptick in engagement with our marketing emails,” said Sina Zand, Head of CRM Strategy & Lifecycle Marketing at Blizzard. “It was great working with Idomoo to bring the energy of Overwatch 2 to life in a dynamic, data-driven way that ultimately wowed players and exceeded our expectations.”

Recap videos are an increasingly popular use case for Idomoo Next Gen Video, allowing gaming companies to generate millions of videos in real time, customized with players’ biggest wins, local language, and even interactive CTAs to boost game time and retention.

“Seeing fans reacting online to their video, sharing and resharing it, has been amazing," said Yaron Kalish, Idomoo CEO. "We’re honored to be part of such a milestone event, and we can’t wait to see what Overwatch 2 does next.”

About Blizzard Entertainment, Inc.

Best known for iconic video game universes including Warcraft^®, Overwatch^®, Diablo^®, and StarCraft^®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net^®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

About Idomoo

Idomoo's Next Generation Video Platform enables the real-time creation and distribution of innovative video formats, such as Personalized Video, Enterprise AI Video and Interactive Video, as well as dynamic marketing collateral like infographics and GIFs. Idomoo has created cutting-edge data-driven video campaigns for clients such as Activision, Epic Games, Scopely, EA, Zynga, Plarium, Ubisoft and many others. Learn more at www.idomoo.com.