JCPenney Proves Big Fashion Energy Comes in All Shapes and Sizes with New Collab and Petite Power List

Award-winning pop singer Ally Brooke and JCPenney launch first-of-its-kind collection that starts with petites and puts FIT into fashion.

PLANO, Texas--(BUSINESS WIRE)--JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature. Designed in partnership with multi-platinum singer-songwriter, Ally Brooke, and inspired by her own challenges finding trend-forward fashion that fits, the Bold Elements x Ally Brooke collection is designed to bring out the “Big Fashion Energy” in everyone, for the first time ever with a special focus on petites – an often-overlooked group seeking stylish, proportional designs.

Historically, trends like long trench coats and crop tops may have seemed unrealistic to petite or plus body types. Not anymore. Now available in select stores and online, just in time for fashion week, the Bold Elements x Ally Brooke collection challenges every fashion ‘rule’ for different body types, building on JCPenney’s legacy of inclusive style leadership, and delivering and celebrating fit, quality and trend – all at an affordable price.

Bold Elements x Ally Brooke includes 29 on-trend, body-positive pieces – from monochromatic sets to flirty prints and rich textures – available in petite, standard and plus-sizing, with prices starting at $30. Styles and sizes can mix and match for the perfect proportions and easily transition from polished office chic to a night on the town. Bold Elements is a JCPenney private-label brand and now welcomes the new curated collection for a limited time only.

“At 5’0”, I know firsthand how being petite has its challenges, especially in the entertainment industry and in positions of power. I have often been overlooked, whether because of my stature or my identity as a Latina woman,” Ally Brooke said. “I’m proud to partner with JCPenney to launch this collection because I want every woman to feel empowered and confident with fashion that fits – no matter her size or identity.”

Being petite in size holds no bearing on making a big impact in life, which is why JCPenney is announcing the first of its kind “Petite Power List,” featuring eight influential petite women – from entrepreneurs and content creators to fashionistas and philanthropists. The Petite Power List will be announced at a special event in New York, February 5^th, where honorees will be celebrated alongside Ally Brooke.

Petite Power List honorees will be granted up to $5,000 each toward nonprofits of their choosing, helping them continue making a positive impact on their communities, or the choice of a mentorship opportunity from Ally Brooke or Catalyst Brands’ Chief Customer and Marketing Officer, and fellow petite powerhouse, Marisa Thalberg.

“Inclusivity has always been a top priority for JCPenney, and we’re excited to deliver on that promise with this new collection, specifically tailored to petite women – who are often left out of fashion spaces and conversations,” Marisa Thalberg said. “Uplifting women is in JCPenney’s DNA, and we’re honored to work with Ally to mentor these trailblazers on the ‘Petite Power List’ and help them make an even bigger difference.”

The Bold Elements x Ally Brooke collection can be shopped on JCPenney.com and in select JCPenney stores. To celebrate the launch of her collection, Ally will be making an appearance in her hometown of San Antonio, Texas at the JCPenney located in the North Star Mall, Saturday, Jan. 25 from 4 – 6 p.m. CT.

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About JCPenney

JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

About Ally Brooke

Ally Brooke grew up in San Antonio, Texas and is a proud Mexican American. Following her time as the anchor of the global pop sensation, Fifth Harmony, the multi platinum singer-songwriter kicked off her highly anticipated solo career in 2019 with back-to-back Top 40 charting singles and an impressive resume of genre-bending collaborations including “All Night” with Afrojack which marked her first #1 as a solo artist on US Dance Radio. Ally's first two singles "Low Key" with Tyga and "Lips Don't Lie" with A Boogie Wit Da Hoodie, also marked her first Billboard charts as a solo artist. A life-long entertainer, Ally competed and finished with the highest score on ABC’s Dancing With The Stars before embarking on her debut headline Time To Shine Tour in early 2020 with scheduled stops including a sold-out show at New York’s Gramercy Theatre. Ally can be heard daily on Nickelodeon's "The Casagrandes" and is a featured guest star on "Blues Clues and You". With total career streams already in the Billions, Ally is only just getting started. She lives in Los Angeles, California and is a proud property owner in her hometown of San Antonio, Texas and Winter Park, FL.