JCPenney Gives Fans VIP Access This Holiday Season with Exclusive Bella Kay Partnership, Backstage Experiences and New iHeartRadio Jingle Ball Fashion Collection

New iHeartRadio Jingle Ball x JCPenney collection delivers concert-inspired holiday style, exclusive fan access and unforgettable experiences

PLANO, Texas--(BUSINESS WIRE)--This holiday season, JCPenney is giving fans more ways to say yes to the music, style and moments they love. Through its expanded partnership with iHeartRadio Jingle Ball, the retailer is bringing shoppers closer than ever to music’s biggest holiday concert tour with an exclusive fashion collection, once-in-a-lifetime experiences, and a special collaboration with Jingle Ball performer Bella Kay!

For the second consecutive year, JCPenney is launching the iHeartRadio Jingle Ball x JCPenney Collection, a limited-edition capsule inspired by the energy of the holiday concert season. Featuring festive fashion and statement-making styles for women, men and kids, the collection makes it easy to find a look that feels like you, whether heading to a concert, hosting a holiday gathering or going out for a night on the town.

But this year, there’s even more to say yes to.

JCPenney, iHeartRadio, and Bella Kay are teaming up to give fans unprecedented access to the artists and the excitement of Jingle Ball. Inspired by her personal style and connection with fans, Bella designed a collection of exclusive custom patches that bring the spirit of the collection to life. Fans can collect the limited-edition designs at select tour stops and through special JCPenney experiences throughout the season.

"Jingle Ball is all about creating unforgettable memories through music, and I'm proud to partner with iHeartRadio and JCPenney," said Bella Kay. "The custom patches were inspired by my personal journey and the excitement of being on tour, and I can't wait to connect with fans and celebrate the season together."

Most exciting of all, JCPenney Rewards Access members will also have the opportunity to unlock an exclusive backstage experience with Bella Kay at a select iHeartRadio Jingle Ball tour stop, offering a behind-the-scenes chance to get even closer to one of music's fastest-rising stars.

Available at select JCPenney stores and on JCPenney.com, the collection captures the excitement of concert nights and holiday celebrations alike through festive sparkle, trend-forward details and versatile styles for every generation. Highlights include the The Sequin Short Sleeve T-Shirt ($34), which adds just the right amount of holiday shine beneath a blazer or jacket; the Women's Track Pant ($44), a bold statement piece designed to move seamlessly from day to night; the Jingle Ball Unisex Adult Short Sleeve Graphic T-Shirt ($28), perfect for showing off fandom; and the Girls' Mini Flared Skirt ($34), which delivers playful sparkle to seasonal celebrations and holiday parties.

With pieces ranging from $24 to $75, the collection makes it easy for everyone to join in on the fun without sacrificing style or value. Because at JCPenney, everyone deserves a better deal, and VIP style shouldn’t have to come with a front row price tag.

Beyond the collection, shoppers can enter the JCPenney x Jingle Ball Sweepstakes running through December 20, for a chance to experience music's biggest holiday concert tour firsthand. Prizes include a flyaway trip to an iHeartRadio Jingle Ball concert, VIP concert access, a meet and Greet with Bella Kay, JCPenney gift cards, and signed merchandise.

Entry is free, and customers can join JCPenney Rewards Access, JCPenney's free loyalty program, to unlock bonus entries and additional member-exclusive opportunities throughout the promotion.

JCPenney will also bring the partnership to life through interactive fan activations at select tour stops, where concertgoers can explore the collection and collect Bella Kay’s exclusive patches inspired by her personal style and music.

"Jingle Ball brings people together through the music and artists they love, and this year, we’re giving fans even more ways to be part of it,” said Marisa Thalberg, Executive Vice President, Chief Customer and Marketing Officer at Catalyst Brands. "From exclusive backstage experiences with Bella Kay for JCPenney Rewards members to a fashion collection that brings concert energy to the holidays, we're making it easier for more people to join in. At JCPenney, we believe everyone deserves a better deal, especially during the holidays, and we're proud to make great fashion and these special experiences more accessible for families everywhere."

About JCPenney

JCPenney, part of Catalyst Brands, is the shopping destination for America's diverse, working families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop, from jcp.com to more than 600 stores across the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, and X.

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.