Hart Acquires Rebuild, Creating an Independent, Full-Service Communications Powerhouse in Detroit

Significant investment in Detroit expands Hart’s independent, brand transformation approach to nearly 100 professionals across four office locations

DETROIT--(BUSINESS WIRE)--Hart, a full-service independent brand transformation agency, is announcing its acquisition of Rebuild, an agency based in Detroit, Mich. An alliance built to address the growing gap between boutique agencies and those larger agencies owned by a holding company, Hart’s commitment to independence was a cornerstone to its growth plans. As Hart celebrates its 60th anniversary in 2025, the addition of a like-minded agency is a significant move in continuing its growth march into its seventh decade.

“Hart today is in a strong position to be that independent and transformational offering for middle-market brands,” noted Marc Paulenich, President, Hart. “Whether it’s the strong base that Rebuild has developed, the talent pool in the area or the ability to address an underserved community of brands looking to get to a better place, Hart sees the tremendous opportunity in Detroit.”

Created in 2012, Rebuild recognized a void in the creative strategy essential for connective brand campaigns. Combined with a concerted location and investment choice in Milwaukee Junction, Rebuild built an agency operating with purpose and living up to its name.

“When Josh and I created Rebuild, we had a vision of building an agency the right way in the right location, delivering experiences to elevate brands,” said Steve DeAngelis, co-founder, Rebuild. “Being a part of the Hart family does not change that vision; in fact, it is enhanced. When others are deciding that Detroit isn’t for them, Hart is doubling down on this city. This is an agency for this moment.”

As part of the deal, Rebuild’s Detroit offices will become the fourth physical location of Hart, increasing its team to nearly 100 employees. Located in the Milwaukee Junction neighborhood of Detroit, its location is uniquely positioned within the city limits and reaffirms Hart’s ongoing commitment to investing back in its communities.

Rebuild’s acclaimed digital expertise was a significant factor in Hart’s interest in Rebuild as a key partner. Further bolstering Hart’s experience in the space and deepening Hart’s ability to deliver omnichannel experiences is essential for the agency to deliver on its promise to move consumers from apathy to advocacy.

“Finding an ideal, like-minded partner that fits seamlessly into our growth plans is a rarity in the current landscape,” said Mike Hart, CEO, Hart. “As a fellow independent agency, Josh and Steve understand that we are collectively best positioned to elevate brands while developing tremendous talent simultaneously.”

“Hart is a natural partner, and one that can address many of the challenges facing both brands and our collective agency,” highlighted Josh Gershonowicz, CEO and co-founder, Rebuild. “This is a win for Detroit, for our partners and for our communities. I could not be more excited for what is to come for this city.”

Key industries of experience within the Rebuild portfolio include healthcare, travel and tourism, food and beverage and economic development.

For more information on Hart visit: www.hartinc.com.