Visio Lending Hires New CEO as Company Scales Growth

Mortgage lending and hedge fund executive to leverage 20 years of extensive lending, legal and capital markets expertise to lead VISIO’s rapidly growing REIT and Mortgage Lending business

AUSTIN, Texas--(BUSINESS WIRE)--Visio Financial Services Inc (www.visiolending.com), the nation’s leader in investor-focused mortgage loans, today announced the hiring of Jenny Coupland as CEO. Coupland is poised to lead the next phase of rapid expansion and growth for Visio, leveraging her expert management of Visio from the board of directors, optimization of hedge fund private investments, and her legal and business experience with financial institutions in the financial industry and beyond.

Coupland replaces founders CEO Jeff Ball, and President Matt Matza upon their recent retirements.

Most recently, Coupland served as managing director of private investments at Beach Point Capital Management (Santa Monica, CA) where she not only was responsible for managing and optimizing the hedge fund’s private investments, but also sat on the board of directors for Visio. Prior to Beach Point, Coupland was an attorney for both Winston & Strawn, and Morgan, Lewis & Bokius LLP, advising issuers and financial institutions on complex structured transactions. Coupland also spent a number of years focused on correspondent lending, whole loan pricing and trading at one of the largest mortgage lenders in the country.

“Visio has achieved extraordinary growth over the past several years, culminating in record-breaking results for 2024,” said the newly retired Jeff Ball. “Jenny is exceptionally well-equipped to lead Visio into its next chapter of success. We are excited to welcome her as CEO and are confident she will continue driving innovation across our products, business processes, technology, and training to empower the success of our clients and broker partners.”

“Real estate investors are a critical driver of our economy and addressing the housing crisis, and Visio has done an impressive job at focusing so heavily on loan products for this vital group,” states Coupland. “I am thrilled to join the team and look forward to working for such an innovative and reputable company.”

ABOUT VISIO

Founded in 2012 and headquartered in Austin, TX, Visio is at the forefront of investor-focused mortgage lending. With over 200 employees nationwide, Visio originates loans in 38 states and manages one of the nation’s largest investor-loan Real Estate Investment Trusts. Visio differentiates itself through streamlined processes and technology, leading product innovation, and best-in-class service for real estate investors, which leads to significant repeat business for the company.