SymphonyAI Advances Next-Generation Connected Retail with Microsoft Azure Open AI Service at NRF 2025

Innovators Team to Showcase Retail AI Solutions Integrating with Azure OpenAI Service at NRF 2025

PALO ALTO, Calif.--(BUSINESS WIRE)--SymphonyAI, a leader in predictive and generative AI SaaS products for the enterprise, is taking powerful strides towards transforming the retail industry by deepening its collaboration with Microsoft on SymphonyAI’s CINDE Connected Retail Platform to support new agentic workflow capabilities. The new functionality, debuting at NRF 2025: Retail’s Big Show, are poised to improve category management and retail operations with efficiency and intelligence, forging a new era of retail connectivity and insights.

SymphonyAI is building the foundation for a retail revolution with its innovative applications, expertly merging deep retail domain expertise with sophisticated predictive, generative, and AI agents through its integration with Microsoft Azure OpenAI Service. The technology empowers retailers worldwide to make lightning-fast, impactful decisions. Autonomous AI agents can perform complex tasks, such as shopper behavior or category analysis, and executing long-running actions which provide valuable insights supporting decision-making and streamlining workflows to dramatically transform retail productivity and accuracy.

The SymphonyAI CINDE Connected Retail platform breaks down operational silos, so retailers can make swift, confident decisions without blind spots. Through its source-agnostic data onboarding framework, SymphonyAI connected retail delivers AI-driven insights across critical functions including customer behavior, sales, promotions, assortment, inventory, supply chain, and real-time shelf and store conditions, empowering retailers to enhance efficiency and profitability at every level.

Manish Choudhary, President of SymphonyAI’s retail-CPG division, said, “In the current retail environment, competitive, shopper, and market behaviors change rapidly, and retailers who rely on manual processes will fall behind their AI-powered peers. Building on our multi-year global relationship with Microsoft, we are delivering connected retail that combines the explosive power of predictive, generative, and agentic AI to propel retailers to the next level of retail excellence and business agility.”

Kumar Abhimanyu, SVP of Strategic Partnerships at SymphonyAI, said, “As the 2024 Microsoft Partner of the Year for Business Transformation – AI Innovation, SymphonyAI is deeply committed to teaming with Microsoft to transform retail with the power of agentic AI. Our joint offerings, which use Azure OpenAI Service, provide retailers with agility and intelligence to optimize last-mile operations and exceed customer expectations in today's dynamic market.”

Keith Mercier, Vice President of Worldwide Retail & Consumer Goods at Microsoft, concluded, “By integrating Azure OpenAI Service with SymphonyAI’s innovative applications, we’re redefining retail efficiency and connectivity from storefronts to corporate hubs. This integration improves productivity and shopper engagement, paving the path to the future of retail.”

Retailers and CPGs attending NRF are invited to experience this collaboration first-hand at SymphonyAI’s booth #1415 and learn how the power of connected retail with predictive, generative, and agentic AI can elevate retail strategies, overcome data and information silos, and drive incremental margins and profitability.

About SymphonyAI

SymphonyAI is a leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth verticals, including retail, consumer packaged goods, finance, manufacturing, media, and IT/enterprise service management. SymphonyAI verticals have many leading enterprises as clients. Since its founding in 2017, SymphonyAI has grown rapidly to 3,000 talented leaders, data scientists, and other professionals. SymphonyAI, 2024 Microsoft Partner of the Year for Business Transformation – AI Innovation, is a SAIGroup company, backed by a $1 billion commitment from successful entrepreneur and philanthropist Dr. Romesh Wadhwani. Learn more at www.symphonyai.com.