-

General Mills Completes Acquisition of Whitebridge Pet Brands’ North American Premium Cat Feeding and Pet Treating Business

MINNEAPOLIS--(BUSINESS WIRE)--General Mills, Inc. (NYSE: GIS) today announced it has completed the acquisition of Whitebridge Pet Brands’ North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at $1.45 billion. The business, which includes the Tiki Pets and Cloud Star portfolio of brands, is a growth leader in the Cat feeding and Pet treating segments.

This completed transaction marks the fifth acquisition by General Mills in the Pet category:

  • Blue Buffalo (2018)
  • Nudges, Top Chews, and True Chews (2021)
  • Fera Pets (2023)
  • Edgard & Cooper (2024)
  • Whitebridge Pet Brands - North America (2024)

The North American Whitebridge Pet Brands business generated approximately $325 million in U.S. Nielsen-measured retail sales in the past twelve months, predominantly in the pet specialty and E-commerce channels. As part of the acquisition, General Mills assumed operations of two manufacturing facilities in Joplin, Missouri. NXMH retains Whitebridge Pet Brands’ European business and brands.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

Source: NIQ Pet Plus Retail, 52 Weeks Ending 10/05/2024

Contacts

(Investors) Jeff Siemon: +1-763-764-2301
(Media) Chelcy Walker: +1-763-764-6364

GENERAL MILLS IR

NYSE:GIS
Details
Headquarters: Minneapolis, Minnesota
CEO: Jeff Harmening
Employees: 40,000
Organization: PUB
Revenues: $16.865 Billion (2019)
Net Income: $1.752 Billion (2019)

Release Versions

Contacts

(Investors) Jeff Siemon: +1-763-764-2301
(Media) Chelcy Walker: +1-763-764-6364

More News From GENERAL MILLS IR

General Mills Reports Fiscal 2025 Third-quarter Results and Updates Full-year Outlook

MINNEAPOLIS--(BUSINESS WIRE)--General Mills, Inc. (NYSE: GIS) today reported results for its fiscal 2025 third quarter. “Our third-quarter organic net sales finished below our expectations, driven largely by greater-than-expected retailer inventory headwinds and a slowdown in snacking categories,” said General Mills Chairman and Chief Executive Officer Jeff Harmening. “At the same time, we drove continued positive market share trends in Pet, Foodservice, and International as well as improvement...

General Mills Announces Long-time Senior Executive Jon Nudi to Retire

MINNEAPOLIS--(BUSINESS WIRE)--General Mills (NYSE: GIS) today announced Jon Nudi, Group President, North America Pet, International, and North America Foodservice, will retire on June 30, 2025, following a highly successful career with the company spanning more than three decades. Liz Mascolo, currently President for North America Blue Buffalo, will be promoted to Segment President, North America Pet and join the General Mills Senior Leadership Team effective March 16, 2025. “Jon will leave a l...

General Mills to Webcast Fiscal 2025 Third Quarter Earnings Results on March 19, 2025

MINNEAPOLIS--(BUSINESS WIRE)--General Mills, Inc. (NYSE: GIS) plans to report results for its fiscal 2025 third quarter on March 19, 2025. A press release, pre-recorded management remarks and supporting slides will be issued that morning followed by a webcasted question and answer session on the results at 8 a.m. CT. Interested parties can access these materials and the webcast at www.generalmills.com/investors. # # # About General Mills General Mills makes food the world loves. The company is...
Back to Newsroom