Ketch Announces Data Map Product Updates

- Translate Data Visibility into Insights and Action, to Power AI & Growth Initiatives -

SAN FRANCISCO--(BUSINESS WIRE)--Ketch, a Data Permissioning Platform for privacy operations and data mobilization, today announced the launch of enhanced data map product features to improve data visibility, governance, and activation.

Designed for executives, growth leaders, and privacy professionals, the Ketch Data Map is the first in its category to power both privacy and growth. Customers gain real-time visibility and governance across all systems–including AI tools–combined with permissions intelligence that provides the confidence to activate data for growth initiatives.

Many business leaders struggle with data-driven decision-making, lacking clarity on what data they have, where it is, and how they can use it. Unfortunately, most data mapping software can’t answer these questions. Legacy tools rely on manual, survey-driven processes—a repetitive method that immediately falls out of date. Newer tools claim increased visibility and automation, but often fail to connect data visibility with permissions, leaving organizations without the clarity they need to act confidently.

This is where Ketch stands apart: combining always-on data visibility with risk and permissions intelligence, empowering businesses to manage risks and inform confident data activation, all within a single integrated platform.

The Ketch Data Map distills complexity into three essential capabilities:

• Always-on, real time visibility. Gain instant, evolving insights into your data landscape, from SaaS platforms, to homegrown systems, and AI models. Automatically detect new systems, monitor changes in real time, and ensure your understanding of data is always current.
• Manage and mitigate data risks. Use the risk registry to track, analyze, and address risks across your entire data footprint. Integrate seamlessly with privacy workflows to maintain compliance, and leverage reports to respond to regulator and plaintiffs’ claims with confidence.
• Power AI and growth initiatives. Activate clean, permissioned data to power AI and revenue-driving initiatives. From marketing leaders to executives, Ketch’s platform delivers cross-stakeholder visibility, enabling teams to assess data quality, completeness, and efficiency while providing actionable insights through executive dashboards.

“Ketch is transforming how businesses translate data visibility into action,” said Tom Chavez, Co-founder and CEO of Ketch. “This update bridges the gap between privacy and growth, empowering teams to act decisively with clean, permissioned data. By replacing siloed tools and manual processes with an integrated, AI-enabled approach, our customers will have the clarity and control they need to thrive in a data-driven world.”

The Ketch Data Map is available today as part of the Ketch Data Permissioning Platform. Learn more at ketch.com.

About Ketch

Ketch is redefining responsible data use for the AI era. The Ketch Data Permissioning Platform is the new layer of business technology that helps brands collect, control, and activate permissioned, privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Learn more at ketch.com.