SCORR Marketing’s 12th Annual Health & Life Science Marketing Trends Report Reveals Latest Industry Insights

KEARNEY, Neb.--(BUSINESS WIRE)--SCORR Marketing, a leading, global full-service marketing and communications firm specializing in the life sciences, has released its 2024 Annual Health & Life Science Marketing Trends. This report delivers essential insights and benchmarks, offering a comprehensive look at the evolving life science marketing landscape.

The report provides key insights from industry leaders, including CEOs, presidents, and directors from contract research organizations (CROs), contract development manufacturing (CDMOs)/contract manufacturing organizations (CMOs), software/technology companies, and sponsors. It highlights marketing goals, tactics, investments, priorities, agency use, digital marketing, and the use of artificial intelligence (AI) in the evolving life science marketing industry.

Report findings include:

• 50% of respondents said that their companies increased trade show investment in 2024
• 61% of respondents said their companies contracted work through an external marketing agency in 2024 (compared to 71% in 2023)
• LinkedIn continues to be the highest-rated social media platform among DDS companies, with an average rating of 4.47 out of 5
• 52% of respondent life science companies currently use AI to perform marketing tasks, while 34% have previously used or have not, but are considering it

“The future of life science marketing is one where innovation is powered by precision, transparency, and agility — reshaping the landscape of industry impact and engagement,” Lea LaFerla, president of SCORR Marketing, said. “Going into 2025, these insights will offer life science marketing professionals powerful benchmarks for comparing their marketing budgets, plans, tactics, and performance against industry peers. With a data-driven approach and a deeper understanding of evolving trends, marketers will be positioned to make smarter, faster decisions that not only drive growth but also transform the client experience.”

To see additional insights, download the free 2024 Annual Health & Life Science Marketing Trends Report.

About SCORR Marketing

SCORR Marketing is the premier full-service marketing agency for the life science industry. With global capabilities, SCORR partners with companies involved in the research, development, and commercialization of biopharmaceutical and device products, as well as those delivering health care products and services. SCORR provides integrated programs to help clients achieve their goals and improve health and well-being worldwide. Learn more at SCORRMarketing.com.