Northerner, the Largest Global Online Smokeless Tobacco Retailer, Announces Shift to Tobacco Leaf-Free Future After 25 Years

Effective December 2024, the eCommerce Platform Will Exclusively Sell Tobacco-Free Nicotine Products

WASHINGTON--(BUSINESS WIRE)--Northerner, the leading global online retailer in the smokeless tobacco and nicotine industry for 25 years, announced that starting December 2024, it will exclusively sell tobacco leaf-free nicotine pouches and other modern oral nicotine products. This marks a new chapter in the company’s commitment to public health and the tobacco harm reduction movement.

“Having been in the smokeless tobacco business for 25 years, the decision to move away from tobacco has not been easy,” said Sarah Krysalka, Senior Director of Commercial Partnerships and External Affairs at Northerner. “But the trends are clear. More Americans are choosing tobacco leaf-free options, and we aim to stay at the forefront of this movement by offering the best assortment of modern oral nicotine products to meet the evolving needs of adult consumers.” The U.S. is projected to maintain its position as the largest market for nicotine pouches, according to the 2024 Global State of Tobacco Harm Reduction Report.

Since 1998, Northerner has served a loyal community of tobacco snus, snuff, dip, and chew enthusiasts, offering an alternative to harmful cigarettes. However, with the rise of non-combustible nicotine options like pouches, the company recognizes the need to adapt to the shifting market landscape and provide consumers with tobacco leaf-free and other modern oral nicotine product alternatives to cigarettes.

Tobacco sales have been declining, while nicotine pouches are experiencing a surge in popularity. Between 2015 and 2021, annual U.S. cigarette sales decreased by approximately 27 percent, dropping from 12.5 billion packs to 9.1 billion packs, according to the Centers for Disease Control and Prevention (CDC) data. Meanwhile, U.S. sales of nicotine pouches and other alternatives have more than doubled—from $452.76 million in 2020 to $1.06 billion in 2022.

“By leaving the tobacco market, Northerner will shift its focus to fulfilling the growing demand for nicotine pouches and other modern oral nicotine products. Our goal is to cater to the changing needs of adult nicotine users while educating tobacco consumers about tobacco leaf-free nicotine alternatives,” said Krysalka.

About Northerner

Established in 1998, Northerner has grown to become one of the largest global online retailers of nicotine pouches. Northerner’s US platform has an inventory of over 200 tobacco-free nicotine products that help consumers transition from cigarettes. Products are securely delivered to consumers’ doorsteps or mailboxes, ensuring compliance with a rigorous age verification process. For more information, visit northerner.com.