-

Adobe Appoints Lara Balazs as Chief Marketing Officer

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.

Balazs will lead the Global Marketing Organization responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.

“We’re delighted to welcome Lara Balazs to lead Adobe’s Global Marketing Organization,” said Shantanu Narayen, Chair and CEO, Adobe. “As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe's brand reach and impact.”

Balazs’ marketing career spans key leadership roles at some of the world’s most respected brands such as Amazon, Visa and Nike, delivering innovative customer-centric marketing strategies that propel transformational growth. Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments, with the launch of mobile-first products such as Visa Checkout and Apple Pay. At Intuit, she led the ProTax Group to its highest, most sustained growth in years and drove the company’s highest brand awareness and corporate reputation in its four decades.

Named to Forbes’ list of the World’s Most Influential CMOs and a recipient of AdWeek's CMO Vanguard Award, Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry.

Balazs holds a Bachelor of Arts degree in Pre-Law from the University of Washington and a Master of Business Administration from the Kellogg School of Management at Northwestern University.

About Adobe

Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.

Contacts

Ladan Herovi
Adobe
herovi@adobe.com

Industry:

Adobe

NASDAQ:ADBE
Release Versions
English

Contacts

Ladan Herovi
Adobe
herovi@adobe.com

More News From Adobe

Adobe Delivers Creative Pros Unparalleled Speed, Precision and Flexibility with New Creative Cloud Innovations and Firefly App

LONDON--(BUSINESS WIRE)--Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) unveiled over one hundred all-new innovations across its Creative Cloud apps which empower creative professionals to work faster, with greater precision and control. This release further advances the world's largest creative platform, with performance upgrades that work as much as 5x faster, and new innovations that span from creative exploration to execution. Creators can easily jumpstart their designs...

Adobe Introduces New AI-Powered Video Tools in Adobe Express for Intuitive Content Creation

LONDON--(BUSINESS WIRE)--Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) announced all-new capabilities in Adobe Express for editing and generating video footage, transforming static designs and images into expressive animations and quickly creating on-brand, empowering customers to extend the reach and impact of their content. With new features like Clip Maker, Dynamic Animation and Generate Similar, creative professionals can make flat designs pop with lifelike motion and...

Adobe Revolutionizes AI-Assisted Creativity with Firefly, the All-In-One Home for AI Content Creation, with New Partner and Firefly Models

LONDON--(BUSINESS WIRE)--Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) showcased the new Firefly, the all-in-one app for AI-assisted content ideation, creation and production. Firefly empowers creators to generate images, video, audio and vectors from a single place with unmatched creative control, iterate on their creations across Adobe’s creative apps and seamlessly deliver them into production. Adobe now delivers the most comprehensive creative AI platform in the indust...
Back to Newsroom