REESE’S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab

Angel and KidSuper design REESE’S PUFFS Duffel Puff – a new statement bag inspired by blending dualities of basketball and fashion, and chocolate and peanut butter

MINNEAPOLIS--(BUSINESS WIRE)--Fans may have already gotten a taste of the unforgettable “Angel X REESE’S PUFFS” cereal as boxes hit shelves nationwide in October – but the excitement is just beginning. After months of teasing a basketball and fashion collab with the “Double-Double Queen,” the wait is over: introducing the REESE’S PUFFS Duffel Puff Bag.

Whether you’re going to practice or heading out with friends, the Duffel Puff is the “it” bag that cereal lovers, fashion enthusiasts, and basketball fans will covet. The high-quality, vegan leather bag is co-designed by basketball and fashion icon Angel Reese and popular Brooklyn-based fashion brand KidSuper and celebrates the star’s unmatched influence on the court and in the fashion world.

“Anyone who plays basketball knows your duffle bag goes wherever you go, and I wanted to create something that celebrates fashion and design. Who better to work with than an innovative artist and designer like KidSuper,” said Angel Reese. “Fashion fuels my creativity, and this bag’s design brings both our visions to life while effortlessly fusing my passions with a natural extension of my REESE’S PUFFS cereal collab.”

Designed with both form and function in mind, this duffel is as durable as it is distinctive, making it an eye-catching piece for both casual and statement use. The exterior of the bag features a hand-drawn pattern of basketballs and REESE'S PUFFS cereal, printed across the bag’s surface for a dynamic, textured effect and the handles mimic the grain of a basketball for a tactile, sporty feel. Detailed, puffed-up embroidery enhances the bag’s personality along with a gold-colored charm, shaped like a cereal bowl filled with REESE'S PUFFS cereal to add a playful, luxurious touch.

“I’m drawn to projects that blend the unexpected, like fashion, food and sport, and creating a piece that reflects Angel’s energy and incorporates the nostalgic joy of REESE'S PUFFS cereal speaks to the spirit of KidSuper,” said Colm Dillane, Creative Director of KidSuper. “Collaborating with Angel and REESE'S PUFFS felt like a perfect match for KidSuper and gave us the chance to be playful about every design detail in the REESE'S PUFFS Duffel Puff Bag.”

“As soon as we joined forces with Angel, we knew we had to give fans an iconic statement piece that delivers on her style and seamlessly blends chocolate peanut butter puffs into pop culture,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “We can’t wait to see fans sport the Duffel Puff. Bonus points if you store your REESE’S PUFFS cereal inside.”

To top it all off, an exclusive invite-only experience will be open for lucky fans in New York City on Friday, Dec. 6 at KidSuper World, Headquarters in Brooklyn – offering a sneak peek of the Duffel Puff and the chance to interact with the designers behind the creation.

The Duffel Puff will go on sale in-store and online at Kidsuper.com for $295 starting Dec. 10, following the event’s exclusive reveal, with 10% of proceeds going to The Angel C. Reese Foundation dedicated to empowering girls and the next generation through sport, education, financial literacy and more. “Angel X REESE’S PUFFS” cereal boxes with four unique back-of-box designs are available for fans to collect at retailers nationwide for $5.69 while supplies last.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

REESE’S and REESE’S PUFFS trademarks, trade dress, REESE’S Orange Color and Crown Design are used under license.

About Angel Reese

Angel Reese, college women’s basketball champion and forward with Chicago, is one of the sports brightest superstars – already making a significant impact both on and off the court. Since joining the league, Reese has already set records for the most consecutive double-double games and become an All-Star. While her on-court stats are impressive, her off-court endeavors have transcended the sport. Reese left college as one of the most marketable stars in the NIL era and has since become a cultural force, leading the next generation and growing women’s basketball. Beyond her achievements in business and on the court, Reese is a fierce advocate for gender equality in sports, challenging the double standards women face. In 2023, she founded the Angel C. Reese Foundation, dedicated to empowering girls and women through sports, education, financial literacy, and more.

About KidSuper

KidSuper was created by Colm Dillane. Although KidSuper is best known as Colm’s clothing label, he prefers to brand all of his creative ventures under this moniker. KidSuper is a creative collective that designs and makes clothes; paints and does art shows; records music; and makes films and music videos, all out of KidSuper’s Brooklyn space.

KidSuper is a platform for Colm’s abounding creativity, and its success has made Colm Dillane an unexpected reference in American fashion. Dillane firmly believes that enthusiasm is contagious, and that whatever you do, giving it the utmost enthusiasm will capture people’s heart. “When you are little, you believe you can do anything and that everything is possible – you’re young and you’re free. KidSuper lives by that philosophy.”

Colm Dillane/KidSuper won the 2021 special Karl Lagerfeld Prize at the prestigious LVMH Prize, the 2022 CFDA /Vogue Fashion Fund, was nominated for the 2022 CFDA American Emerging Designer of the Year Award, then the following year nominated for the 2023 CFDA Menswear Designer of the Year Award. He was invited to guest design the Louis Vuitton Homme Fall/Winter 2023 Collection and entered the BOF100 list in 2023.