Alida to Host 2024 Innovation Day Celebrating Leaders in Research Innovation

Industry experts and top global brands will be showcased on December 10, 2024

TORONTO--(BUSINESS WIRE)--Alida, the leader in user research, today announced that it will host its annual Innovation Day, a global virtual event celebrating the future of market research innovation. The event will feature world-class thought leaders, cutting-edge research advancements—including Alida’s latest product innovations—and success stories from the 2024 Alida Delta Award winners. These leading global brands include A+E Networks (A&E, The HISTORYChannel, Lifetime), Warner Bros. Discovery, CIBC, Horizon Blue Cross Blue Shield of New Jersey, POLITICO, Orveon Global, tombola, Majid Al Futtaim, Cebu Pacific Air, among others.

This year’s Innovation Day will feature keynotes from industry thought leaders shaping the future of research including Dr. Javier Bargas-Avila, UX Director at Google. The event will also showcase stories and strategies from some of the world's top brands at the forefront of market research innovation who are transforming their customer feedback into actionable growth. Attendees will gain insights into how these leaders are evolving research methodologies and uncovering fresh insights to stay ahead of the curve.

“Innovation Day is all about showcasing those who go the extra mile for their customers with the goal to elevate their overall experience. This year’s Delta Award recipients exceeded their industry standards and created remarkable user feedback initiatives that placed their customers at the heart of their research strategies,” said Efrem Ainsley, CEO at Alida. “This event not only allows us to celebrate one another's successes and learn from our peers, but also inspires us to innovate and rethink our approaches to research.”

Additionally, the event will include an Alida product session led by Connell O'Reilly, Vice President of Product Management at Alida. O'Reilly will provide an exclusive preview of the latest innovations in Alida's community-centered research platform, designed to enhance methodologies and streamline research processes. By leveraging Alida’s platform, the world’s most innovative brands have effectively engaged with higher-quality respondents, yielding deeper insights that refine their business strategies and create more competitive, meaningful customer experiences.

Alida’s Innovation Day takes place at 9am PT | 12pm ET on Tuesday, December 10, 2024. To register and gain access to the full event content library, visit https://www.alida.com/innovation-day-2024.

About Alida

Alida is a leader in user experience research, enabling the most innovative companies to gather fast and reliable customer feedback at scale. The Alida Research Platform allows organizations to access real users, field a multitude of research methodologies, accelerate analysis and deliver actionable insights that power product innovation, brand intelligence, and enhanced user experience.

Learn more at www.alida.com.