Sincere Corporation Introduces Lovebird, Redefines How Engaged Couples Communicate with Wedding Guests

Lovebird offers an elevated digital wedding experience designed for today’s couples

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Sincere (www.sincere.com), the parent company behind Punchbowl®, Timehop®, and Memento®, today announced the launch of Lovebird. The platform offers a new generation of brides and grooms everything they need to unveil their wedding day in style, share all the important details, and seamlessly collect information from their guests with elegance, grace, and ease.

Lovebird debuts with a breadth of features including premium wedding websites, exquisite digital stationery delivered by text or email, RSVP tracking and notifications, guest list management, meal selection and guest polling, gift registry integration, and messaging capabilities. Available today, Lovebird represents a huge leap for wedding communication, which has devolved into a confusing hybrid of paper and online in recent years. Now, engaged couples can manage every touchpoint with their wedding guests in one place, and make an exquisite first impression.

“With Lovebird, engaged couples no longer have to choose between the convenience of digital and the elevated elegance of traditional stationery,” said Matt Douglas, Founder & CEO, Sincere. “Over the last 15 years, our family of brands has helped hundreds of millions of people celebrate the most important days in their lives. We’re excited to bring the best and brightest technology to the wedding market, and solve many pain points for engaged couples.”

Highlights of Lovebird include:

• Hundreds of exquisite design suites for every wedding style
• Polished, premium wedding websites
• Best-in-class digital save the dates & wedding invitations
• Simple, intuitive personalization
• RSVP management & notifications
• Guest polling & meal selection
• Gift registry integration
• Email & SMS announcements for timely updates
• Flexibility to use only the features you need
• An elevated RSVP experience for wedding guests

“The way a couple communicates with their wedding guests sets the tone for their entire event,” said etiquette expert Myka Meier. “There is nothing on the market that is as comprehensive and well-designed as Lovebird – the expertise of the team behind it shines through in every detail.”

Lovebird is poised to challenge outdated incumbents in the wedding industry who have failed to innovate over the past decade. Its elevated digital experience is designed for today’s couples and redefines elegant wedding communication. Lovebird is the latest addition to Sincere and its family of brands.

Engaged couples can find the perfect design suite and elegantly communicate with their wedding guests every step of the way at lovebird.com.

About Sincere Corporation

Sincere is a family of consumer internet brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. More than 325 million online invitations and digital greeting cards have been sent on Punchbowl, 125 million memories are relived on Timehop every day, and more than 15 million memories have been collected on Memento. Sincere Foundation supports organizations that address basic needs, and envisions a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. The Company was founded by entrepreneur Matt Douglas. To learn more, visit www.sincere.com