PartnerCentric’s FUSE Product Suite Expands to Identify and Maximize Paid Placement Success

Groundbreaking Capability Removes the Mystery of Paid Placement ROI, Creating New Growth Opportunities for Marketers

NEW YORK--(BUSINESS WIRE)--PartnerCentric, a leader in performance marketing, unveils Placement Success Analyzer, a cutting-edge feature within the FUSE product suite that enables enhanced transparency and actionable insights on paid placements. With the rise of content and influencer marketing, this capability ensures marketers can optimize paid and flat-fee media strategies alongside traditional commission-based models in the evolving affiliate landscape.

Recent industry reports predict the global affiliate marketing industry will surpass $12 billion by 2026, with over 50% of affiliate marketers expected to prioritize content marketing by 2027¹. Yet, as more marketers incorporate paid content placements into their strategies, 41% report ongoing challenges in measuring campaign effectiveness², according to a recent survey by URLgenius and impact.com.

PartnerCentric’s Placement Success Analyzer bridges this gap by offering in-depth, placement-level insights into partner programs that go beyond evaluating partners to measure the incremental value of each paid placement. Drawing on insights unlocked by the synergy between FUSE Incrementality and FUSE Precision, the capability provides a granular view of sales, incrementality, and return on ad spend (ROAS) during specific timeframes, empowering marketers to prove the true ROI of paid placements. By providing data previously unattainable, marketers can enhance their negotiating power and make more informed decisions about the impact of these placements on their overall affiliate strategy and performance.

“This innovative capability transforms how marketers, content creators, and publishers collaborate,” said Stephanie Harris, founder & CEO of PartnerCentric. “Marketers and agencies can now measure the impact of individual placements with detailed insights into key metrics like sales and ROAS, driving smarter decisions and stronger program performance across the performance marketing ecosystem.”

Placement Success Analyzer is accessible to PartnerCentric's agency clients and in-house marketing teams via direct licensing. Find out how marketers can leverage this advanced capability to enhance paid placements, increasing campaign efficiency and overall performance.

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About PartnerCentric:

Founded in 2017 by industry veteran Stephanie Harris, PartnerCentric is the US's largest independent partnership marketing agency. Built on transparency, fierce independence, and a commitment to innovative award-winning technology, PartnerCentric is redefining the agency landscape. We believe that Better Starts Here.

As boundary-pushing strategists, we blend tailored tactical efficiency with technology-enhanced services, leveraging over two decades of affiliate marketing expertise to address the most significant challenges marketers face today. Going beyond the conventional, our commitment to innovation is underscored by our patented FUSE Precision technology and FUSE Incrementality^TM, leading-edge tools that offer affiliate marketers unprecedented insights into actionable partnership strategies—quantifying genuine partnership value and optimizing marketing performance.

PartnerCentric accelerates value and growth for some of the world’s most prestigious forward-thinking brands, including CarGurus, VSP Vision Plans, Visible, and hims/hers. Honored globally by CLUTCH as the leading affiliate marketing agency for consecutive years, a finalist for Worklife’s Best Employer for Remote Employees and Drum’s Technology Innovation Award, PartnerCentric is proud to be recognized as a Trend Setter at the US Partnership Awards. The agency medaled for US Partnership’s Most Innovative Technology, Best Use of Data & Insights, and Best Large Affiliate & Partner Marketing Agency, showcasing its award-winning technology and commitment to executing out-of-the-box strategies and evolving industry standards.

Discover how PartnerCentric can propel your business forward. Visit us at www.PartnerCentric.com and connect with us on LinkedIn and @partner_centric. Better Starts Here.

^1"150 Affiliate Marketing Statistics, Growth, Success & New Frontiers.” wecantrack, 11 October 2024, https://wecantrack.com/insights/affiliate-marketing-statistics/. Accessed 15 October 2024

^2Commerce Creator Lightning Survey: URLgenius & impact.com Commerce Creator Lightning Survey was conducted from August 15, 2024 - September 4, 2024, across 143 brands and 148 URLgenius client creators