6sense Advances Use of AI to Unlock B2B Revenue Potential at Breakthrough 2024

Conference Showcased Innovation in AI and Celebrated Customer Success

LAS VEGAS--(BUSINESS WIRE)--6sense®, the leading platform revolutionizing B2B revenue generation, this week hosted Breakthrough 2024. The annual event brought together more than 1,200 sales and marketing leaders, providing a dynamic environment for in-person connection and collaboration to advance innovative uses of AI technology in driving business growth.

“Breakthrough 2024 showcased the energy and creativity revenue professionals generate when sharing wins and learning from each other,” said Latané Conant, Chief Revenue Officer of 6sense. “This week, we heard how customers are using 6sense AI agents to revolutionize their go-to-market strategies — whether it's outbound AI agents driving daily meetings or inbound agents accelerating the path from interest to booking. It’s inspiring to see AI boosting pipeline, enhancing customer experiences, and supercharging go-to-market efforts.”

Product Advancements Announced at Breakthrough

Powered by the robust data set of the 6sense Signalverse™ — encompassing the company’s proprietary mix of intent data, company, and people intelligence that analyzes more than 1 trillion signals every day — 6sense expanded the use of machine learning, generative AI, and AI agents throughout its product offerings. These enhancements allow marketing and sales teams to generate pipeline and advance deals without the need for additional resources.

Product enhancements highlighted at Breakthrough 2024 included:

• 6sense® Conversational Email: Create hyper-personalized emails unique to each prospect in your target segment and automate account outreach to create and convert more demand into pipeline. Use the auto replies feature to coach the AI agent to compose relevant responses based on a custom set of instructions and ensure replies retain the context of the email thread.
• 6sense® AI Email Writer: Sellers can generate personalized email content from within their 6sense Sales Intelligence instance using information about their organization selected by the sales rep, including, for example, CRM data and 6sense intent and people data. Through the power of generative AI, sellers using 6sense AI Email Writer can generate relevant and tailored content for various sales scenarios and buyer personas.
• 6sense® Workflows: Expanding on the existing Data Workflows feature, now available in beta, Audience Workflows allows sales and marketing operations teams to automate the flow of data, scale unique buyer journeys, manage dynamic audiences, and optimize integrated campaign building all in one canvas view.
• 6sense® Model Lifecycle Management: This AI-powered feature consistently monitors and updates predictive models to ensure accuracy when identifying high-potential buyer accounts. By automatically monitoring performance, revenue teams can allocate resources more effectively and deliver higher conversion rates while improving alignment between sales and marketing.

2024 6sense Breakthrough Award Winners

The Breakthrough Awards celebrate the exceptional achievements of our 6sense community each year. At this year’s conference, 6sense celebrated those who pushed the boundaries of AI in B2B revenue generation and delivered outstanding results.

The 2024 Breakthrough Award winners:

• ABM Program of the Year: Shell Lubricant Solutions
• Ad Campaign of the Year: Qualcomm Technologies, Inc.
• Fastest Time to Value: Sift
• Ecosystem Fusion: Vertex, Inc.
• Efficiency Experts: Reltio
• Sales Success: Veeam
• Nimble Marketing: Tackle
• One Revenue Team: Development Dimensions International (DDI)
• Partner of the Year: Stein IAS

For more details about each winner and to view the complete list of finalists, visit the 6sense blog.

Community Highlights at Breakthrough

This year’s event set a record for number of attendees, while the 6sense Community, RevCity, recently celebrated reaching 10,000 members, highlighting continued growth and engagement within the revenue community.

Breakthrough 2024 followed the recent expansion of 6sense’s presence in EMEA with the opening of its new London office, as well as continued momentum in industry reports with 6sense being named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms report and as a Leader across all three account-based marketing categories in the G2 Fall 2024 Grid® Reports.

Breakthrough 2025

Dates for Breakthrough 2025 have been announced. Next year’s event will take place November 11–14 , 2025 at the Fontainebleau Las Vegas.

About 6sense

6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate, and a 20-40% reduction in time to close deals. Know everything. Do anything®, with 6sense.