Banuba Introduces Pupillary Distance Measurement for Opticians and Eyewear Stores

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading provider of augmented reality (AR) solutions, is excited to announce the addition of a cutting-edge pupillary distance (PD) measurement feature to its Face AR SDK. This new functionality accurately gauges the distance between the centers of a user's pupils, enabling reliable applications for both medical purposes and virtual eyewear try-on.

Banuba’s PD measurement doesn’t require any special devices or referential items (e.g. credit card) in the frame. This means it is more user-friendly, accessible, and safe.

Pupillary distance is a critical measurement in the field of optometry, as it directly impacts the fitting and effectiveness of prescription eyewear. Accurate PD data ensures that lenses are correctly placed in front of the wearer’s eyes, enhancing visual comfort and clarity. With Banuba's new feature, users can seamlessly obtain their PD, making it easier than ever to order glasses online or consult with eye care professionals.

In addition to the pupillary distance measurement, Banuba’s Face AR SDK also includes a camera-to-face distance measurement tool. This feature has already been successfully utilized by Eyebou in collaboration with UNICEF to help diagnose sight issues in over 10,000 orphans. By combining these advanced tools, Banuba continues to pave the way for accurate and accessible eyewear solutions.

"This addition not only enhances virtual try-on experiences but also supports essential medical applications, empowering users to take control of their eye health," Artem Harytonau, CTO at Banuba said.

Banuba remains dedicated to advancing AR technology for practical applications that improve everyday life. The integration of these features underscores the company’s mission to innovate and provide valuable solutions across various sectors.

About Banuba:

Banuba is an augmented reality company with over 8 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.