Le Creuset Debuts Pêche, a Jubilant New Hue That Is Full of Fizz

The Result of Nearly Four Years of Experimentation, Pêche is Designed to Bring Charm and Joie de Vivre to Kitchens Around the World

CHARLESTON, S.C.--(BUSINESS WIRE)--Le Creuset, the brand that pioneered colorful cookware upon its founding nearly a century ago, today announced the launch of Pêche, a new colorway soon to be coveted by home cooks and accomplished chefs alike.

French for “peach,” Pêche is warm and vibrant, glossy and gradated, with rosy undertones that invite the eye and delight the senses. Energizing and boundlessly cheerful, it’s a delectable hue that succeeds at warming the spirit and brightening the palate with its easy charm.

For Le Creuset, a brand that’s released some of the world’s most sought-after shades, Pêche is yet another crowning achievement and the latest design-forward color to join a portfolio of celebrated hues.

“The result of nearly four years of diligent experimentation, Pêche is a new color development that’s never been previously in market,” said Christopher Scinto, SVP Marketing & Sales at Le Creuset. “With its playful and elegant edge, Pêche further cements Le Creuset’s longstanding reputation as a color authority – in the kitchen and beyond.”

Exuberant and playful, Pêche is available in the US and will launch globally in a wide range of sought-after items in Le Creuset’s highly durable enameled cast iron, including the brand’s iconic Signature Round Dutch Oven. The colorful hue is also available in a variety of stoneware and kitchen essentials items.

To discover Pêche and other inspired collections from Le Creuset, visit LeCreuset.com and @lecreuset.

ABOUT LE CREUSET

For nearly a century, Le Creuset has been creating joy in the kitchen and beyond as the first in colorful cookware, the finest in quality and design and the favorite for generations. Le Creuset is honored to share in the meals, memories and traditions made by food lovers around the world with its unrivaled selection of bold, rich colors in a range of finishes and materials. To learn more about Le Creuset, visit www.LeCreuset.com or follow on social media @LeCreuset.