Royal Queen Seeds Celebrates 4/20 With Billboard Takeover in Times Square

200-Foot Billboard Spotlights 4/20 with New York on the Path to Legalization and Regulation of Cannabis Home Grow

NEW YORK--(BUSINESS WIRE)--Royal Queen Seeds (RQS), one of the largest and most trusted cannabis seed banks in the world, celebrated 4/20 with a 20-story advertisement in Times Square, marking New York’s move toward legal and regulated home cultivation of cannabis for all adults.

The 200-foot-tall One Times Square Billboard, which historically counts down to New Years, encouraged New Yorkers to grow their own cannabis and included a countdown to 4:20 p.m., which was celebrated with RQS’ latest U.S. cannabis seed partner, TYSON 2.0 and its Co-founder Mike Tyson.

“Growing cannabis at home is one of the most rewarding experiences, and for New Yorkers looking to cultivate, Royal Queen Seeds is a trusted partner throughout their journey, from seed germination to harvesting,” said Shai Ramsahai, President of RQS. “Cannabis home grow should be legal, especially in the states where you can legally purchase cannabis as an adult for recreation, yet are still prohibited or outright criminalized for growing the same plant on your own private property.”

With a majority of Americans supporting legal cannabis home cultivation and home growers reporting emotional health, safety and economic benefits according to a 2024 Harris Poll survey, it is the perfect time for New York residents to discover the joy of growing cannabis at home.

“Beyond the self-recorded benefits people enjoy from home cultivation, home growers develop a deeper understanding of and relationship with cannabis and mother nature,” Ramsahai continued. “As one of the largest cannabis seed banks in the world, we will continue to advocate for fair and legal home cannabis cultivation laws and regulations for personal use.”

As RQS heralds a new era for cannabis in New York with the Times Square celebration, the company is also riding high with its recent “hat trick” of award recognition, named Best Seed Bank by Spannabis, International Cannabis Industry Awards and the Emjays.

For more information, visit royalqueenseeds.com/us. To download the results of the survey or high-resolution photos and b-roll of the countdown click here.

About Royal Queen Seeds

Established in 2007 in Amsterdam, Royal Queen Seeds (RQS) is the market leader at the forefront of the global cannabis genetics industry, recognized as “Best Seedbank of the Year” at The Emjays International Cannabis Awards 2023 in Las Vegas. Driven by an inherent passion for the plant, RQS meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedication, combined with relentless research and development, allows RQS to pioneer and anticipate market trends while delivering top-tier genetics curated by its team of biologists. The company is also a respected cannabis educator that offers comprehensive grow guides, resources and instruction for cultivators. It has developed an extensive range of modern genetics—including autoflowering and proprietary F1 hybrids—that cater to the varied needs of contemporary growers at every skill level, from hobbyists to professionals. Multiple Cannabis Cup victories and “Best Seed Bank” awards—at prestigious global events including The International Cannabis Awards and Spannabis—speak to the company’s outstanding breeding and innovation.

RQS now operates online in the U.S., Thailand and 28 countries across Europe. Headquartered in Barcelona, brick and mortar locations can be found in Amsterdam, Barcelona and Bangkok. Learn more at royalqueenseeds.com.