For Real Life. Pampers Easy Ups Launches New Prints Featuring Bluey

Pampers Easy Ups Help Make Potty Training Stress Free (And Fun!) For the Whole Family

CINCINNATI--(BUSINESS WIRE)--Parents look forward to celebrating many milestones with their babies, but potty training is one milestone that can feel more like a challenge, leaving parents and kids discouraged. This spring, Pampers wants to help them tackle this new phase together with the release of new Easy Ups Training Underwear prints featuring every family’s favorite character, Bluey, in partnership with BBC Studios.

“At Pampers, we recognize the key to learning a new skill is practice, and if Bluey has shown us anything, it’s that it’s important to take on every new experience with a positive attitude,” said Marty Vanderstelt, father of two and Senior Vice President – North America Baby Care, Procter & Gamble. “Our goal is to help families feel encouraged on their potty training journey, and thanks to new Pampers Easy Ups with Bluey-themed prints, the whole process can be a little bit more fun.”

Pampers Easy Ups feature a soft and comfy fit with up to 100% leakproof protection, letting children practice potty training with a training pant that’s designed to look and feel like real underwear. Pampers Easy Ups also feature a 360° stretchy waistband that’s easy to pull on and off, and easy-tear sides that make changing time quick and easy.

“We are delighted to be partnering with Procter & Gamble and their Pampers Easy Ups to help parents and kids navigate the adventures that come with potty training," said Suzy Raia, Senior Vice President Consumer Products and Business Development, BBC Studios.

Pampers Easy Ups in Bluey-themed prints also feature Dual Leak-Guard Barriers and extra absorbent channels to lock wetness away and keep kids’ skin safe and dry on the potty training journey. Pampers Easy Ups are available at participating retailers; for more information, please visit Pampers.com.

About Pampers®

For over 60 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training underwear designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Club program, and find ideas and information to help you and your baby ‘love the change’ together.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at http://www.pg.com/news.

About Bluey

Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children's and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post-produced in Brisbane, Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. The series is available to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Junior and streams on Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

About Ludo Studio

Ludo Studio is a BAFTA, multi-Emmy^®, and Logie award-winning Australian studio that creates and produces original scripted drama, animation, and digital stories that are authored by incredible local talent, distributed globally, and loved by audiences everywhere. ludostudio.com.au

About BBC Studios

BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programs are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognized across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey and Doctor Who. BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features.

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