Pura Launches New Allos Scent Collection to Enhance Health and Wellness

This Premium Fragrance Collection is Made with Ingredients That Can Help to Increase Feelings of Rest, Relaxation, Calm, Peacefulness, Energy, Excitement, Focus and Motivation.

SALT LAKE CITY--(BUSINESS WIRE)--Smart fragrance company Pura is proud to announce the launch of Allos — a collection of four new fragrances specially designed to improve overall health and wellness. Known by the Greek word for “another” or “another from the same kind,” the Allos line is a premium fragrance collection made with ingredients that can help move you from one mood to another.

Whether you are seeking help to unwind after a long day or hoping to boost your focus and motivation, the collection is designed to activate specific areas of the brain linked to various emotions and states of mind. Like the brand’s other scents, Allos scents meet the highest standards when it comes to ingredients, quality, and safety, never using any harsh chemicals.

“Pura takes pride in creating scents that not only smell amazing, but also have a positive impact on the mind and body,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer. “We believe in the power of scent to influence our mood and emotions. After extensive research and collaboration with top perfumers at Firmenich and Givaudan, we have carefully crafted each scent to provide unique sensory experiences and provide specific health and wellness benefits.”

Allos fragrances include:

• Cardamom Vanilla - Formulated for sleep, this scent is made with ingredients that can help increase feelings of rest and relaxation.
• Ylang Pistachio - Formulated for a sense of calm, this scent is made with ingredients that can help boost feelings of calm and peacefulness.
• Ginger Clementine - Formulated for energy, this scent is made with ingredients that can help increase feelings of energy and excitement.
• Mint Leaves - Formulated for better focus, this scent is made with ingredients that can help increase feelings of focus and motivation.

These fragrances retail for $15.99 each and will be sold at www.Pura.com. Pura is also a part of the Impact Affiliate network.

About Pura:

Pura was inspired by its founders' vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura's premium fragrances is formulated with quality, responsibly sourced ingredients and meets the highest standards in the industry. Since its 2018 launch, Pura quickly established itself as the number one smart home fragrance diffuser brand. Pura’s luxury partnerships include fragrance collaborations with Capri Blue, NEST New York, Anthropologie, and more.