Pura Launches New Pura 4 Smart Fragrance Diffuser With Puralast Technology

This premium smart fragrance home diffuser gives you the most modern, customized, and high-end scenting experience possible

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches the Pura 4™ smart fragrance diffuser, a brand-new version of its best-selling home scenting diffuser. With a new, sleek design, Pura 4 uses innovative smart features paired with premium, clean fragrances to give you the most modern, customized, and high-end scenting experience possible.

As the smartest way to scent your space, Pura 4 pairs with new smart vial scents that use Puralast™ technology, intelligently scenting your space for up to 120 hours, and filling medium to large bedrooms, kitchens, and living rooms. With new adaptive diffusion, Pura 4 reads the room’s temperature and adjusts according to your preferences to efficiently fill your space with your desired intensity. It also features new auto vial detection, where Pura Smart Scent™ automatically detects fragrance vials, making scent recognition simple.

When creating this new version, Pura’s Principal Product Manager Ken Frei said, “Our main priority is improving the customer experience, which is why Pura 4 with smart scent will provide the best scenting experience yet by optimizing fragrance diffusion and lengthening fragrance life up to 20%. We want to provide our customers with more control of their environments, while also making the diffuser incredibly easy to use. Pura 4 was designed with a modern and simple look, allowing it to blend into your space and keep the focus on creating a great atmosphere through scent."

Additionally, the new plug-in diffuser will include Pura’s signature smart features allowing consumers to customize their scenting experience by adjusting fragrance intensity, setting schedules and timers, easily switching between fragrances, and more all from the Pura app. The diffuser also offers smart home integration where users can control their diffuser with the sound of their voice with Alexa and Google Home.

Pura 4 retails for $49.99, while each new smart vial with Puralast retails for $10-$23. The collection will be sold on Pura.com, part of the IMPACT affiliate network.

About Pura:

Pura is a tech company that creates uplifting experiences through the power of scent. They pair premium, clean fragrance with smart technology in a way that enables people to customize and control the way they experience scent. Their partnerships and collaborations with brands like Disney, Capri Blue, and Anthropologie bring original and favorite fragrances to consumers in a modern, convenient, and safe way. Pura was inspired by its founders' vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura's designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry.