-

#paid Launches Creator Calendar Giving Brands Early Access to Creator Life Moments

New Creator Calendar gives marketers a preview of creator’s upcoming life moments for early and exclusive partnership access.

NEW YORK & TORONTO--(BUSINESS WIRE)--#paid, a leading creator marketplace, has announced the release of its new Creator Calendar, allowing brands to preview upcoming creator life moments and lock in partnerships upfront, for more meaningful ways to collaborate.

Traditionally, marketers have relied on Upfronts to preview broadcast content. However, in the world of creator marketing, there has never been a way to preview a creator's upcoming life moments at scale. The Creator Calendar empowers brands to align their tent-pole campaigns with relevant moments in real-time, fostering more authentic and impactful partnerships.

#paid regularly collects and aggregates proprietary insights from its large creator network, designed to provide brands and marketers with early access to upcoming key moments and events in a creator’s calendar. This exclusive access ensures that brands are first to connect with creators to build strategic campaigns before these moments happen, not after.

"We gather extensive life insights and frequently update the Creator Calendar. Our team is committed to maintaining up-to-date information by actively engaging with our trusted network of creators," stated Adam Rivietz, Chief Strategy Officer at #paid. "Our goal is to enable brands to be the first—or only—partner for creators during key moments, fostering long-term, impactful relationships."

Kira Kosarin, a multifaceted actor, recording artist, and content creator, emphasized the importance of advanced planning for creators and brands alike. "As a creator, my schedule evolves rapidly, and having the ability to align with brands in advance ensures that partnerships are authentic and resonate with my audience," said Kosarin. "By integrating brand partnerships seamlessly into my life moments, we create content that feels genuine and drives meaningful engagement."

Brand partnerships during these key moments are limited, and the Creator Calendar gives brands a chance to get ahead and secure collaborations for creator life events. By strategically planning for these moments, brands can more naturally integrate creator partnerships into their annual and quarterly campaign plans.

For marketers seeking to naturally incorporate their brand message into creator content, #paid's Creator Calendar offers exclusive access to limited creator life moments. For access to the Creator Calendar, visit hashtagpaid.com/creator-calendar.

About #paid

#paid is a creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami.

For more information, visit hashtagpaid.com/creator-calendar.

Contacts

press@hashtagpaid.com

Industry:

#paid

Release Versions
English

Contacts

press@hashtagpaid.com

More News From #paid

Affinity, Consideration, and Purchase Intent Among Brand Lift Metrics Positively Impacted by Creators in 2023 Creator Marketing Brand Lift Report.

NEW YORK & TORONTO--(BUSINESS WIRE)--Today, #paid, the leading creator marketplace, announces the 2023 Creator Marketing Brand Lift Benchmark Report. The comprehensive meta-analysis of creator campaigns surfaces valuable benchmarks and insights, and pinpoints factors that drive brand impact. The analysis reveals effectiveness in driving brand lift with creator content. An average lift of 5 points in brand familiarity, 9 points in brand affinity, 6 points in brand consideration, and 7 points in...

#paid Hosts New York’s Largest Creator Marketing Event

NEW YORK--(BUSINESS WIRE)--#paid, the leading creator marketplace, announces its 7th Meet The Creator event happening on September 28th, 2023 in the heart of New York City. This one-of-a-kind creator event brings together the city’s most loved creators and marketers from well-known household brands like Netflix, Nike, Disney, Unilever, Mattel, Lululemon, and Sephora. Meet The Creator is a social gathering that gives creators and marketers the opportunity to connect, learn from one another, and...

#paid Launches Content Usage Rights Platform Solution

NEW YORK & TORONTO--(BUSINESS WIRE)--#paid, a leading creator marketing platform, has announced the release of Creator Content Usage Rights, a new offering that allows brands to purchase rights to creator content for use across a full range of marketing channels—out-of-home, print, in-flight, cinema, broadcast, in-game, online video, display, virtual reality, and paid social media. #paid is the first platform to centralize the process of purchasing creator content usage rights, transforming the...
Back to Newsroom