China's Liquor Circulation Giant Jiuxian Group: GMV May Reach 10 Billion, Leading the Reform of China's Liquor Industry

BEIJING, China--(BUSINESS WIRE)--In 2023, the GMV of Jiuxian Group in China exceeded 10 billion yuan, which not only marked the absolute leading position of Jiuxian Group in the field of liquor circulation in China, but also reflected its profound market influence and unparalleled commercial value.

Jiuxian Group won the honor of "the first brand value of Chinese liquor circulation" in Huazun Cup for 8 consecutive years. Behind this honor is Jiuxian Group's ultimate pursuit of quality, keen insight into market trends and accurate grasp of consumer demand.

Through the livestreaming, Jiuxian Group not only provided consumers with a more intuitive and vivid shopping experience, but also successfully won many leading livestreamers such as "Jiuxian Lafeige", "Jiuxian Liangge" and "Jiuxian Daliang". The successful implementation of the livestreaming strategy not only made Jiuxian Group's products more deeply rooted in people's minds, but also further enhanced its brand influence.

Jiuxian Group has always believed that only by making China's liquor go global and making the world's liquor blend into China can we truly realize the exchange and integration of liquor culture and promote the progress and development of the whole industry.

In order to achieve this goal, Jiuxian Group has made a strategic layout from multiple dimensions. First, in terms of products, Jiuxian Group insists on selecting high-quality drinks from all over the world, and through strict quality control and tasting process, ensures that each product can meet the discerning tastes of consumers.

Second, in terms of service, Jiuxian Group always adheres to the principle of customer first. Via perfect after-sales service system, efficient logistics distribution network and professional customer service team, Jiuxian Group has provided an all-round and one-stop shopping experience for more than 40 million consumers.

In addition, in terms of marketing, Jiuxian Group has also made massive innovations and took the initiative to try. In addition to traditional advertising and offline activities, Jiuxian Group also makes full use of the power of the Internet and social media to interact and communicate with consumers in depth through various forms such as livestreaming, short video and KOL cooperation.