No Sleep Beverage Launches With Five Alcohol Beverage Brands

Former Pernod Ricard executive Nick Papanicolaou debuts alcohol beverage investment company No Sleep Beverage to take emerging beverage brands from early-stage to high-growth

WEST PALM BEACH, Fla.--()--No Sleep Beverage, an alcohol beverage investment company for emerging brands in the U.S., was recently launched by 14-year beverage industry veteran Nick Papanicolaou, who previously led mergers and acquisitions for Pernod Ricard USA; started the New Brand Ventures incubator for Pernod Ricard; and served as CEO of Castle Brands, a $100 million spirits portfolio.

Leveraging this experience, Papanicolaou brings together a team of investors, builders, and operators with decades of experience in championing entrepreneurs and bringing beverage brands from ideation into the hands of consumers.

“One pain point we’re trying to solve is the lack of attention entrepreneurs often get from distributors and retailers,” said Papanicolaou. “I started as a beverage entrepreneur and quickly realized the high failure rates for independent brands, yet I also saw that the major spirits corporations have their own challenges. We’re bringing the best resources from both sides by providing many of the services that large companies offer while maintaining the creativity and agility of entrepreneurial ventures.”

No Sleep Beverage partners with alcohol beverage brands to take their visions from early-stage to high-growth. In addition to providing capital, No Sleep Beverage goes beyond the traditional investor role and works directly with each brand, helping founders navigate growth and maximize their chances of success.

Since its fundraising close in April 2023, No Sleep Beverage has invested in and partnered with five brands: Barr Hill Gin, Solento Tequila, Nine Banded Whiskey, Juliet Wine, Soley Beverage.

"A strategic investment from No Sleep Beverage at this early growth stage will fuel innovation and expansion as we continue on our mission to disrupt the wine industry," said Allison Luvera, co-founder and CEO of Juliet Wine. "We are thrilled to partner with Nick and his team, who offer a unique blend of deep alcohol beverage industry expertise and a range of resources that will greatly enhance our capabilities as we build the next iconic wine brand."

This sentiment reflects No Sleep Beverage's commitment to providing holistic support for alcohol beverage brands to help ensure sustained growth in an increasingly complex and competitive industry.

“The No Sleep Beverage team recognizes the intricacies of what makes brands so special,” said Ryan Christiansen, co-founder and CEO of Barr Hill Gin. “In addition to their expansive industry knowledge, they’re fun to work with. It doesn't take too many conversations with the team to see they’re bringing more to the table than capital.”

No Sleep Beverage's brands represent different categories and consumption occasions but cater to people with like-minded values of seeking culture and connecting with community.

“Culture permeates everything we do. We're focused on tapping into transcendent alcohol beverage brands — those that eclipse boundaries and borders to speak to universal human needs while simultaneously being culturally relevant,” said Papanicolaou. “Our team is excited to deliver value across this diversified portfolio of emerging brands that fits our ethos and continue to partner with other similar brands.”

No Sleep Beverage’s diversified portfolio approach is attractive for all three tiers of the alcohol beverage space — the company applies strategic operational practices across multiple brands to deliver value, while mitigating the risks associated with a single-brand approach.

Over the next 12 months, No Sleep Beverage will raise capital to pursue six to eight more transactions supporting emerging alcohol beverage brands.


No Sleep Beverage is an alcohol beverage investment company in the U.S. for emerging brands that embrace culture and transcend boundaries. Founded by former Pernod Ricard executive Nick Papanicolaou, No Sleep Beverage closed its fundraising in April 2023 and within eight months, invested in and partnered with five brands specializing in lifestyle-focused beverages: Barr Hill Gin, Solento Organic Tequila, Nine Banded Whiskey, Juliet Wine, and Soley Beverage. With a mission to connect people and capture culture, No Sleep Beverage enables entrepreneurs to take their visions from early-stage to high-growth, maximizing their chances for success.

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Oscar Anderson, 917-740-4893


Oscar Anderson, 917-740-4893