Hunt Military Communities Launches Innovative CRM Tool Revolutionizing Leasing Experience

Company leverages Artificial Intelligence and Natural Language Processing to Improve Military Housing Resident Experience

ATLANTA--(BUSINESS WIRE)--Hunt Military Communities (HMC), the country’s leading provider of military housing, launched a groundbreaking Customer Relationship Management (CRM) tool designed to radically improve the resident experience. This cutting-edge platform is the first of its kind under the Military Housing Privatization Initiative. It seamlessly integrates Artificial Intelligence (AI) and Natural Language Processing (NLP) within the Salesforce platform, refining and streamlining the leasing process for prospective residents.

The new CRM also provides a purpose-built resident portal with direct, self-service access for residents to view their position on a property’s waitlist while providing auto-generated updates on their waitlist status. The tool also provides military families with a more intuitive and personalized experience, empowering them to ask questions and receive accurate, real-time responses, making the leasing process smoother and more efficient.

"We are thrilled to introduce this groundbreaking CRM tool for our residents," says Brian Stann, CEO of Hunt Military Communities. "At HMC, we are committed to providing the best possible living experience for our military families and playing our part in reducing the burden of military moves. This tool represents a significant step forward in achieving those goals. By integrating AI and NLP technologies with Salesforce, we have created an innovative solution that will simplify and enhance the leasing process, ultimately improving the lives of our residents."

The launch of this pioneering CRM tool is a testament to HMC’s dedication to innovation and excellence in serving military families. With its advanced features and seamless integration, this tool sets a new industry standard for managing the leasing experience.

HMC has also released an improved Change of Occupancy Maintenance System (COMS) at various sites across the country that will be nationwide in 2024. Harnessing the latest technology to improve both the COMS and leasing process advances HMC’s mission to positively impact the lives of military residents and their families.

About Hunt Military Communities

Hunt Military Communities, the largest military housing owner, offers unsurpassed quality and service to more than 165,000 residents in approximately 52,000 homes across the USA on Navy, Air Force, Marine Corps, Army, and Space Force installations. Hunt does this through its core values: excellence, customer commitment, accountability, integrity, and continuous improvement. With a 50-year legacy and a partnership with the Department of Defense, HMC strives to ensure the integrity of our military communities and the families who live there. For more information, visit www.huntmilitarycommunities.com.