Cheers, #1 Alcohol-Related Health & Wellness Brand, Now Available in Convenience, Travel and Hospitality Channels

Lil’ Drug Store Products, Inc. secures exclusive distribution partnership to help address the needs of on-the-go consumers prioritizing healthy and responsible alcohol consumption

CEDAR RAPIDS, Iowa--()--Lil’ Drug Store Products, Inc. (LDSP), the leading supplier of health and beauty products to retail and wholesale customers in the convenience channel, and Cheers, the leading brand in alcohol-related health and wellness in the U.S., have joined forces in an exclusive distribution partnership to introduce Cheers' products to the convenience, travel and hospitality channels. This collaboration will promote smarter drinking habits by helping on-the-go consumers support their livers & feel better the day after drinking alcohol.

“Over half of American adults regularly consume alcohol, and those 145 million Americans are primed to purchase it within the channels we serve. Our collaboration with Cheers will introduce alcohol-related health products to the market, effectively satisfying an untapped demand in the marketplace," says Hayley Fry, Senior Director of Marketing at LDSP.

LDSP has expanded its product offerings to include two of Cheers' best-selling products, making them accessible to their network of 180,000 retail partners nationwide. Among these offerings is Cheers Restore, an after-alcohol aid, designed to be taken after responsible alcohol consumption or before bed. Additionally, Cheers Relief, a next morning aid, is available for consumption the morning after drinking, aiming to help individuals feel closer to 100% the following day.

Cheers launched onto the scene in 2018 when it debuted on the Season 9 finale of “Shark Tank” as the first U.S. brand to commercialize the benefits of dihydromyricetin (DHM) at scale. This marked a turning point in Cheers' journey as it quickly gained widespread recognition and achieved the top spot in its category on Amazon. Cheers' patented formula of DHM and cysteine underscores its commitment to scientific innovation and showcases its unwavering dedication to delivering quality and effectiveness. While primarily offered online, Cheers recognizes the importance of brick-and-mortar retail and expects to have expanded their reach into over 3,000 food, drug and mass stores by the end of 2023. A fundamental component of this expansion strategy lies within the importance of addressing the immediate needs of consumers in the convenience channel.

"The convenience, travel and hospitality channels offer unmatched accessibility and immediate availability, which is why we are thrilled to join forces with LDSP," states Brooks Powell, Founder & CEO of Cheers. "Our partnership will guarantee the ready availability of health-conscious solutions in the marketplace, providing an additional level of assurance for individuals who prioritize responsible drinking by enhancing their well-being the next day."

About Lil' Drug Store Products, Inc. (LDSP)

Founded in 1974 to provide convenient relief to travelers, Lil’ Drug Store Products (LDSP) today serves approximately 180,000 retail locations including convenience stores, travel and hospitality, and other alternative retail locations. With its growing roster of brand partnerships, LDSP has become the #1 supplier of name-brand and private labeled health and beauty products to retail and wholesale customers. LDSP proudly serves the point-of-need marketplace that includes convenience stores, hotels, airports, cruise lines and others.

About Cheers Health, Inc.

Brooks Powell founded Cheers in 2014 while an undergraduate at Princeton. Working out of his dorm room and with the help of his professors, he developed the now-patented combination of dihydromyricetin and cysteine for alcohol recovery. Following a successful human study, Brooks pitched Cheers on the season 9 finale of Shark Tank in 2018, propelling the brand into the national spotlight. Since then, Cheers has sold 25 million doses to half a million people—making it the #1 brand in alcohol-related health and wellness. Recently, Cheers won Top 10 in the 2023 NACS Cool New Products Showcase as well as Core-Mark Curated. Cheers is rapidly expanding and is now sold in thousands of retail locations nationwide — including Walgreens, Albertsons, Kroger, Hy-Vee, Meijer, & Wegmans.


Riley DeWolf

Release Summary

Lil’ Drug Store Products, Inc. Secures Exclusive Distribution Partnership with Cheers, Now Available in Convenience, Travel and Hospitality Channels


Riley DeWolf