Quantive Welcomes New Executives as It Prepares for a New Era of Growth

Appointment of new CEO and Chief Product Officer bolsters the company’s executive leadership

DENVER--(BUSINESS WIRE)--Quantive, the leading strategy execution platform, today announced the promotion of Carmine Visconti to Chief Executive Officer (CEO) and the appointment of Ying Chen as Chief Product Officer (CPO) as they prepare for the next growth phase. The changes follow impressive momentum over the previous twelve months, including a new brand, new offerings, an acquisition, key partnerships, and multiple industry firsts.

An accomplished and visionary leader, Visconti brings a wealth of experience to Quantive. Previously Quantive's Chief Financial Officer (CFO) and with a background in technology and software, Visconti has a proven track record of driving growth and innovation.

"Today's announcement builds on previous investments in our leadership, including the appointments last year of Casey Carey to the role of Chief Marketing Officer and Emilia Meldrum-Taylor to the position of Chief Revenue Officer," said Bo Pedersen, Quantive's co-founder and Chief Strategy Officer. "The newly created Chief Product Officer role, filled by Ying Chen, will help drive our continued innovation and growth. And Visconti's appointment as our new CEO completes the transformation. His unique blend of financial expertise, strategic vision, and empathetic leadership make him the ideal choice to lead Quantive through its next phase."

Visconti's enthusiasm for fostering a culture of innovation and solving real customer business needs will drive Quantive's continued market leadership. Under his guidance, the company is confident it will continue to execute its strategy and take advantage of the market opportunities ahead.

Visconti's vision for the company centers around reimaging how companies develop and execute their strategy. With only 10% of strategic plans ever fully implemented, successful business leaders are now adopting more modern business practices like the OKR and agile methodologies. Quantive is uniquely poised to help its customers fulfill their vision by executing their strategies in a business world that has become more complex, more uncertain, and more dynamic.

"This is our moment, and we have so much momentum across the board," said Visconti. "I am deeply honored to lead Quantive and our teams for the next stage of our journey. Quantive is a company with an authentic mission, a bold vision, and an incredible drive to make our customers successful. I am confident we are uniquely positioned to hit the accelerator as the market begins to recover."

The leadership change follows the decision by co-founder and CEO Ivan Osmak to step down. Helping found the company as Gtmhub in 2015, Osmak led the business through a period of impressive success and expansion from its initial stages. Among the company's numerous accomplishments during this time is raising a Series C venture round of $120M, the largest in the category's history. Osmak will work with Visconti and the Quantive leadership team to enable a smooth transition. Osmak will also continue advising the business as a Board of Directors member.

"I'm really proud of everything we've achieved over the past eight years, and I'm so grateful to all those who helped make it happen," said Osmak. "I believe the company is ready to move on to its next chapter, and my trust in Visconti as Quantive's CEO is deep. And I'm fully committed to doing all I can to help ensure Quantive's continued growth and success."

Additionally, as part of this announcement, the company has hired Ying Chen into a newly created CPO role. Chen is an accomplished and visionary product leader who brings 20+ years of experience to Quantive, including executive positions leading product, strategy, and go-to-market for B2B software organizations, including HubSpot, Pegasystems, and, more recently, Covetrus where she was the Global Chief Product Officer and GM within the Technology Solutions business unit.

"Once I got to know the Quantive team, I quickly became a fan of the product, the company, and their vision for the future of modern business. I'm excited to join the executive team to help drive the company's continued innovation and growth," said Chen. "This market segment is poised to explode as companies realize now is the time to begin creating a lasting competitive advantage through greater strategic agility."

To learn more about Quantive and its offerings, please visit www.quantive.com.

About Quantive

Quantive helps organizations create greater strategic agility and excel at business execution. Our two products, Quantive Results, the leading strategy execution platform based on the objectives and key results (OKR) methodology, and Quantive Singularity, a strategic business intelligence platform, enable our more than 2,000 customers to close the gap between strategy and execution and achieve their best possible.